Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it isn’t the only one. Audience experience (AX) also matters.  Every business, from accountant services to law firms, has multiple audiences that include but are not limited to clients. One of the most Read More

Do you have a LinkedIn profile? If so, when did you last update it? Share an article? Comment on a colleague’s article or post?  If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave it. The problem is that the platform is more than a static virtual resume. When used properly, it can Read More

The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More

This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Marketing is a complex thing. It’s not necessarily hard to do once you have a solid plan and the right systems in place, but there are a lot of moving parts to keep track of. Crafting and Read More

Small business owners often believe that providing good service and reliable products will be enough to generate referrals. The reality is that customer focus isn’t always that dedicated; they rarely think about a business until they need to schedule their next service or restock a product. Even then, they may still decide to go where it is most convenient at the time. To build relationships with customers and Read More

What? A marketing company working with another marketing company on marketing? Yes, it can happen. Take it as a bonus lesson from this article: Recognize your weaknesses and surround yourself with others who can help. We’re content people, not digital ads people. We also wanted to make our own internal lead generation more robust and capture the low-hanging fruit that was out there for the taking. Admittedly, Read More