According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven't made it to the most popular social media platform in the world yet, there's still time to establish your presence. Here's how to make it happen: 1. Set up your account Duh. That one is pretty obvious, right? Setting up a profile is pretty easy, but you'll have to do Read More
Marketing to Find the Right Clients – LFMM 449
Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
5 Simple Marketing Activities You Can Do Today!
If you're reading this and you run your own firm, chances are that marketing activities are typically the first things to go on the back burner when things get busy. Conversely, if you're reading this and you're the marketing person for a small firm, it can be easy to focus on your biggest initiatives and let smaller activities fall through the cracks. Here are a few small things you can do right now that can provide Read More
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute. Read More
Before the Client Experience Comes the Audience Experience
Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it isn’t the only one. Audience experience (AX) also matters. Every business, from accountant services to law firms, has multiple audiences that include but are not limited to clients. One of the most Read More
093 – Revisiting LinkedIn with Angela Dunz
LinkedIn can be more than a social media platform. It can be a referral-nurturing, expertise-boosting business development tool that can help your firm's marketing strategy. This week, we chat with LinkedIn profile guru Angela Dunz about how to make your LinkedIn presence all that it can be. Want to learn more about Angela and get her help? Connect with her on LinkedIn! Read More
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
How to Stand Out on LinkedIn
Do you have a LinkedIn profile? If so, when did you last update it? Share an article? Comment on a colleague’s article or post? If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave it. The problem is that the platform is more than a static virtual resume. When used properly, it can Read More
Marketing for 2023 Starts NOW! – LFMM 446
With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023. Read More
How to Ask for Referrals
The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More
