When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing. Compared to other types of digital marketing, it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For a few hundred dollars a month, you can: Capture leads earlier because Read More
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute! Read More
3 Tips for Designing Your Firm’s Logo
A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is accurate, the benefits can be enormous. If your firm still needs a logo (or its time for a refresh) and you don’t have a graphic design background yourself, you’ll want to outsource your logo design needs. This article shares some tips for getting Read More
099 – Playing the Long Game with Scott Aaron
We're almost to episode 100! This week, we chat with business coach Scott Aaron about value-added content and how easy it is to build your firm through meaningful connections on LinkedIn. Learn more about Scott and take advantage of the resources he has to offer by visiting www.scottaaron.net Read More
3 Ways to Keep People Coming Back to Your Website
First impressions are everything, and today's consumers usually get their first impressions online. Your website is one of your firm's most important assets. It's your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn't make a good impression, people will leave as quickly as they came in and never come back. Here's what you can do to ensure Read More
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey Read More
097 – Opening the Podcasting Door with Todd Cochrane
This week we're joined by BluBrry CEO Todd Cochrane to talk about how powerful of a marketing and business development tool podcasting can be. Todd is one of the biggest influencers in the podcasting world and he built his company based solely on his own podcasting success, so he knows what he's talking about! Learn more about all the ways BluBrry can help you build your show by visiting www.blubrry.com Read More
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
3 Lead Generation Strategies for Businesses – For Every Budget
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. You have a great business with quality products and services, but you’re still looking for ways to boost your lead generation. Read More
