Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Facebook. Who It's For: Facebook is still going to be where the majority of your audience is Read More

We can't tell you how many times business owners have told us something along these lines: "I don't need any marketing. I have more business than I can handle right now!" If you've said something similar, this article is for you. In fact, if you have more business you can handle, where you're referring out more work than you're actually taking on, you need marketing just as much as a desperate business owner Read More

Referrals are the lifeblood of most service industries, especially legal and financial. And when it comes to how you market your firm, you should focus on maximizing the number of referrals you receive before ever trying to add on other initiatives like SEO or PPC. But maybe you're thinking, "Hey Spotlight, I totally agree with you and think you're absolutely right, but the majority of my business already comes Read More

There's no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours! A video marketing strategy could be highly beneficial for reasons like the following: It Makes Relationships More Personal: People love to connect with others, and your clients are no different. You can reach more clients by Read More

This article was submitted by Dan Brian, founder of Marketing for Justice, a membership group for law firm marketers providing digital marketing know-how through live online workshops, group coaching, and on-demand video library, and more. In his 9-5, Dan serves as Digital Marketing Director for a mid-size personal injury law firm in North Carolina. Ah, email… it’s been written off for dead so many times, but time Read More

When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing.  Compared to other types of digital marketing, it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For a few hundred dollars a month, you can: Capture leads earlier because Read More