Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of LinkedIn. Who It's For: If Facebook is like a place you go for a family reunion or to hang Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
105 – Building a Marketing Plan with Dan Brian
A marketing plan is one of the most important tools for developing and executing your marketing strategy. Our guest this week, legal marketer and founder of Marketing for Justice, Dan Brian, joins us to talk about the ins and outs of building and analyzing your marketing plan. Learn more about all the great things Marketing for Justice is doing by visiting www.marketingforjustice.com Read More
3 Video Ideas to Boost Your Firm’s TikTok Presence
Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social media platform in the world right now and is primarily video–based. This is a great opportunity for your firm to stand out from your competitors. Because of TikTok, other social platforms like Facebook and Instagram are prioritizing video Read More
3 Tips for Getting the Most Out of Your Firm’s Blogs
Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective as it can be! Article Length We get it. You're a perfectionist. Every sentence needs to be perfect right down to the punctuation. You need to cover every possible if/then scenario so that no stone is left unturned. STOP IT. Your audience isn't going to read a 1,500-page Read More
Marketing Is Full of Failure – LFMM 458
Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More
How to Know When It’s Time to Hire a Marketing Agency
As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again. When you’ve reached the point where marketing is spending more time on the back burner than on your plate, you may need to hire a marketing agency. Read More
How to Use Facebook for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Facebook. Who It's For: Facebook is still going to be where the majority of your audience is Read More
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More
