Last week we shared the most essential components every marketing plan should have. This week in the second part of this series, we're telling you exactly how to put your plan together. Step 1: Do Your Research Before any plan can come together, you need to understand where your firm's marketing currently stands. What do you do well? Not so well? What opportunities are out there (or have been done in the past) Read More
DO EMAIL MARKETING! – LFMM 462
We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Marketing Plans, Part 1: The Essential Components
During the survey period for our 2023 Legal Marketing Trends Report, the overwhelming majority of respondents indicated that they needed help with their marketing plan. In this two-part series, we're looking at the most essential components of what needs to be included in your marketing plan. 1. Goals & Initiatives If you run EOS or a similar sort of framework in your firm, you likely already have things Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of LinkedIn. Who It's For: If Facebook is like a place you go for a family reunion or to hang Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
105 – Building a Marketing Plan with Dan Brian
A marketing plan is one of the most important tools for developing and executing your marketing strategy. Our guest this week, legal marketer and founder of Marketing for Justice, Dan Brian, joins us to talk about the ins and outs of building and analyzing your marketing plan. Learn more about all the great things Marketing for Justice is doing by visiting www.marketingforjustice.com Read More
3 Video Ideas to Boost Your Firm’s TikTok Presence
Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social media platform in the world right now and is primarily video–based. This is a great opportunity for your firm to stand out from your competitors. Because of TikTok, other social platforms like Facebook and Instagram are prioritizing video Read More
3 Tips for Getting the Most Out of Your Firm’s Blogs
Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective as it can be! Article Length We get it. You're a perfectionist. Every sentence needs to be perfect right down to the punctuation. You need to cover every possible if/then scenario so that no stone is left unturned. STOP IT. Your audience isn't going to read a 1,500-page Read More
