A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced criticism for its handling of user data as well as its censorship and content moderation policies. This has led to calls for it to be banned in several countries, including the United States, Canada, and India. At present, half of all Read More
114 – Building an Engaged Community with Rob Roseman
You're on social media, but the needle isn't moving? Why? Could it be your content, or are you reaching the wrong audience? This week we're joined by Rob Roseman, founder of WTFDivorce to talk about how he built his community in the legal space and what you can do to find success on social media. Follow @WTFDivorce on Instagram and visit www.wtfdivorce.com to learn more and apply to be on their referral directory! Read More
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Instagram. Who It's For: Although owned by the same parent company, Instagram is becoming Read More
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute. Read More
The System You Need to Make Podcasting a Breeze
We've talked before about how easy it is to start a podcast. You don't need a ton of fancy equipment, but you do need some time. For many business owners, finding the time can be a struggle, especially when it's easy to get analysis paralysis about what exactly you need to do. This article breaks down the system you should adopt to produce your first (or next) episode. 1. Select a Topic This could easily be the Read More
You Don’t Know How to Market Your Firm – LFMM 467
You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing based on the cursory research you've done. This week's episode lays it all out. Read More
5 Big Marketing Mistakes to Avoid
In today’s highly competitive market, you need effective strategies to attract and retain clients. However, certain mistakes can hinder your success and, if you’re not careful, your reputation. This article takes a closer look at 5 big marketing mistakes to avoid when you’re looking to build a strong and successful professional practice. Mistake #1: Having Unrealistic Goals This one is usually translated as Read More
How to Write Blog Articles That Actually Provide Value
Your website's blog page can either be a place of infinite value or an SEO content graveyard that makes your site's UX worse. If you're constantly posting about current events or are more concerned with getting preferred search phrases in your articles enough times, chances are that your blog isn't actually providing your audience with any benefit. Here's what you should be doing instead. 1. Write Articles for Read More
You Don’t Have to Compete (as much)! – LFMM 466
Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
