Business growth and team engagement go hand in hand. When your employees enjoy their jobs and are aligned with the firm’s mission, they’re your biggest cheerleaders. That motivation can also help your social media strategy succeed. At first glance, engaging your employees appears to be easier said than done. According to a Gallup survey of roughly 67,000 workers in 2022, only 32% are engaged at work. However, Read More

https://youtu.be/h8iM-Djf7qI Spotlight Branding CEO Marc Cerniglia recently had an opportunity for a quick chat with marketing guru Gary Vaynerchuk. The following is a highlight from their chat in which they discuss the need to go viral, the importance of content volume, and why firms should be raising their rates. Marc:You talk a lot about the importance of the amount of content you create. And I couldn't Read More

If you’re a lawyer or finance pro, a robust referral network is your best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead. It’s an absolute dream of an arrangement, but it doesn’t happen without laying the right groundwork. While participating in local networking events and keeping your information current in industry journals are all good starting Read More

Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Twitter. Who It's For: While Twitter has changed quite a bit since Elon Musk took over, its Read More

According to our 2023 Legal Marketing Trends Report, the number of podcasts in the legal space grew by 7 percentage points from last year's report, and overall interest in having a show grew by 15 percentage points. Having your own podcast doesn't need to be a big-budget, NPR-level production. As long as your audio sounds clear, people will listen. Here's all you need to get your podcast off the ground today. 1. Read More

This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. Pay-per-click advertising (PPC) is a fantastic way to quickly start driving leads for your law firm. But PPC doesn’t exist in a bubble. It's important to understand the Read More