Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of TikTok. Who It's For: TikTok is one of, if not the biggest social media app in the world. Read More
You Need to Adapt – LFMM 478
The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business. We explain why on today's episode. Read More
How to Assess the ROI of a Law Firm Marketing Campaign
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. In online marketing, there’s a saying you’ve probably heard: “Content is king.” Well, if that’s the case, then data is God. Not really, but you understand the point. Read More
117 – Building Your Referral Strategy with Maile Collmer
Referrals are the lifeblood of your firm. Do you have a strategy in place to receive them or are you hoping for the best? This week we're joined by expert referral coach Maile Collmer to talk about networking and strategic conversations around referrals. Learn more at www.mailecollmer.com and get weekly referral tips at www.52referraltips.com Read More
3 Simple Tips to Improve Your Lead Quality
You're generating leads, but many of them don't seem to be the most qualified. Maybe you're referring out more business than you're accepting. Or worse, maybe you're taking on more business you need in order to stay afloat rather than the business you actually want. All of these issues could involve your lead quality. Here's how to make some improvements. 1. Accurately track your lead sources Do you even know Read More
How to Beat the Rat Race – LFMM 474
You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's more business waiting (that's also more cost-effective), and we discuss on today's episode. Read More
What to Do with Bad Prospects
No matter how hard you try, some leads you generate won't be qualified. Maybe they're looking for a specific kind of help you don't offer. Maybe you're out of their price range. Maybe they're not even looking for help at all right now. Those leads are still valuable! Unfortunately, so many marketers focus on their qualified leads and just discard those that aren't qualified. But you can still get value out of Read More
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode. Read More
115 – Building a TikTok Presence with Attorney Darryl Isaacs
Apologies for no video this week. We struggled with some technical difficulties, but we'll be back next week. In the meantime, enjoy the audio recording! Whether TikTok gets banned by the government or not, the lessons and insight in this week's episode will absolutely help you with your firm's social media strategy. We're joined by The Hammer, attorney Darryl Isaacs, who has built a strong and engaged following Read More
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you've decided to hire a part- or full-time marketing person. We've talked before about how executing an effective marketing strategy usually requires two different kinds of people, so if you only have one person on your books, you'll likely need to give them the support they need in order for your firm to find the success they need. Here's how to do it: 1. Join Read More
