You're generating leads, but many of them don't seem to be the most qualified. Maybe you're referring out more business than you're accepting. Or worse, maybe you're taking on more business you need in order to stay afloat rather than the business you actually want. All of these issues could involve your lead quality. Here's how to make some improvements. 1. Accurately track your lead sources Do you even know Read More
How to Beat the Rat Race – LFMM 474
You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's more business waiting (that's also more cost-effective), and we discuss on today's episode. Read More
What to Do with Bad Prospects
No matter how hard you try, some leads you generate won't be qualified. Maybe they're looking for a specific kind of help you don't offer. Maybe you're out of their price range. Maybe they're not even looking for help at all right now. Those leads are still valuable! Unfortunately, so many marketers focus on their qualified leads and just discard those that aren't qualified. But you can still get value out of Read More
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode. Read More
115 – Building a TikTok Presence with Attorney Darryl Isaacs
Apologies for no video this week. We struggled with some technical difficulties, but we'll be back next week. In the meantime, enjoy the audio recording! Whether TikTok gets banned by the government or not, the lessons and insight in this week's episode will absolutely help you with your firm's social media strategy. We're joined by The Hammer, attorney Darryl Isaacs, who has built a strong and engaged following Read More
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you've decided to hire a part- or full-time marketing person. We've talked before about how executing an effective marketing strategy usually requires two different kinds of people, so if you only have one person on your books, you'll likely need to give them the support they need in order for your firm to find the success they need. Here's how to do it: 1. Join Read More
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced criticism for its handling of user data as well as its censorship and content moderation policies. This has led to calls for it to be banned in several countries, including the United States, Canada, and India. At present, half of all Read More
114 – Building an Engaged Community with Rob Roseman
You're on social media, but the needle isn't moving? Why? Could it be your content, or are you reaching the wrong audience? This week we're joined by Rob Roseman, founder of WTFDivorce to talk about how he built his community in the legal space and what you can do to find success on social media. Follow @WTFDivorce on Instagram and visit www.wtfdivorce.com to learn more and apply to be on their referral directory! Read More
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Instagram. Who It's For: Although owned by the same parent company, Instagram is becoming Read More
