On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you can see results. Read More
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users. However, many small businesses (especially law firms) don’t have a social media presence and among those that do, several don’t use it on a regular basis. It’s true that at one time, social media was an optional extra – a way to Read More
125 – Building Confidence in Your Marketing with Lori Pulvermacher
This week we're joined by Lori Pulvermacher, a practice advisor from Atticus, to talk all things marketing strategy. We cover the importance of authentic messaging, how to ask for referrals, and how much of your firm's budget should be devoted to marketing. This conversation is FULL of great insight you don't want to miss. HAPPENING SOON! Join Lori and Atticus on June 27th for a free webinar on how to use LinkedIn Read More
5 Simple Ways to Increase Your Firm’s Visibility
You know that old saying about a tree falling in the woods? The same can apply to your firm's website. If no one ever visits your website, does your firm even exist? Small businesses across all industries want to stand out from their competitors and be as visible as possible to their target audience. Unfortunately, most small businesses think the best (and only) way to do that is by showing up in Google searches. Read More
How to Use YouTube for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of YouTube (including Shorts). Who It's For: YouTube is one of the biggest search engines in the Read More
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We've been saying it for years: SEO shouldn't be the foundation of your firm's marketing strategy. If you're a smaller firm, it's unwise to devote the majority (or all) of your marketing budget to competing with all the other firms in your area for a small sliver of real estate. It will cost you THOUSANDS of dollars each month, all with no guarantee that you'll even reach page 1. Here are some mind-blowing Read More
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number. Read More
4 Different Elements to A/B Test in Your Marketing
ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking about all the things that failed, you're finding new ways that didn't work. (Thomas Edison has a similar quote about his attempts to create the light bulb.) That's because marketing NEVER has a true end goal. Read More
122 – Ethical Social Media with Emily Wiegert
Social media is the present and future of marketing, but it can open up several ethical concerns with regard to conduct and how you present yourself. This week's guest, Emily Wiegert, joins us to explain what to really watch out for and what you shouldn't actually be worried about. Learn more about Emily and her work at www.thebackpocketcmo.com Read More
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will help you enhance your firm's marketing strategy. 1. Blogs with a reading time of more than 7 minutes receive less engagement According to Medium, longer blog posts don't get the same love as shorter blogs do. If you're trying Read More
