This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting. Read More
Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the one that starts when they first hear about your firm and ends when you help them resolve their legal matter. A client journey roadmap can help you visualize this process, revealing key interaction points and potential improvements. In Read More
3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
Honestly, we get it. Marketing companies can be pretty annoying. Maybe you've been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls for a sales pitch for just commenting on a social media post...especially with promises that are clearly too good to be true. There are a lot of bad marketers out there, and we're sharing some of the gimmicks that make even us cringe. 1. BIG, Read More
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged. Read More
Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap is a strategic framework that outlines the various stages and touchpoints a client goes through when engaging with your firm. It provides a step-by-step overview of the client's experience, from initial contact to case resolution, and Read More
Blog Week Day 1: What to Write About – LFMM 518
This week is all about blogging. To start, we're covering what you should (and definitely should NOT) be writing about in your blogs. Read More
Your Firm’s Social Media Just Got MORE VALUABLE with This Recent Google Change
We live in an era of information overload, making it hard to find authentic and experience-based details and insights. Fortunately, Google's Search platform has now introduced new features that not only assist users in finding and exploring diverse viewpoints but also offer an opportunity for your firm to showcase your expertise and experience on social media. If your firm has a social media presence (and it Read More
How to Use Google Business for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Google Business. Who It's For: Obviously you know Google as one of the largest search engines Read More
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy. Read More
126 – Attracting the Ideal Client with Adam Ouellette
Most firms struggle with attracting their ideal client, instead referring out more business than they take on. Our guest this week, Adam Ouellette, practiced law for 20 years and used his Ideal Client Attraction Formula to build a wildly successful real estate practice during the recession. He joins us this week to share his insight. Check out Adam's formula and his other great courses at adamouellette.com/ideal Read More
