Many small firms send birthday or holiday cards, but are you maximizing this strategy's effectiveness? This week we're joined by Rick Elmore from Simply Noted to chat about the value of handwritten notes and how to stand out from other businesses who send their own cards. Get a free sample of Simply Noted's work by visiting www.simplynoted.com Read More
How to Measure the ROI of Your Firm’s Email Newsletter
Email marketing can still be one of the most effective tools in your firm's overall marketing strategy. However, many small firms fail with their emails simply because they aren't utilizing the right strategy. But how do you know whether or not your emails are working to begin with? We'll show you how to figure it out. 1. Set Your KPI What do you want your email to *really* do? Do you want it to be opened? Read More
Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving you several reasons why you and your firm should have a podcast. Read More
How to Use Threads for Your Firm
A new app was launched last month, and it may be a game-changer for law firms. Over 100 million new users signed up in the first week, so it’s clearly generating a lot of hype already. We’re talking about Instagram Threads. In this article, we’ll talk about what it is and how it can benefit your law firm's social media strategy. What Is Instagram Threads? Instagram Threads is a text-based conversation Read More
Video Week Day 1: The Right Strategy – LFMM 530
This week is all about your video strategy. To kick things off, we're discussing the strategy behind your videos and the different approaches you can take. Read More
Social Media Week Day 1: Why It Matters – LFMM 526
This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting. Read More
Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the one that starts when they first hear about your firm and ends when you help them resolve their legal matter. A client journey roadmap can help you visualize this process, revealing key interaction points and potential improvements. In Read More
3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
Honestly, we get it. Marketing companies can be pretty annoying. Maybe you've been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls for a sales pitch for just commenting on a social media post...especially with promises that are clearly too good to be true. There are a lot of bad marketers out there, and we're sharing some of the gimmicks that make even us cringe. 1. BIG, Read More
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged. Read More
Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap is a strategic framework that outlines the various stages and touchpoints a client goes through when engaging with your firm. It provides a step-by-step overview of the client's experience, from initial contact to case resolution, and Read More
