When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers. (Congrats! This is the one time you actually are the exception to the rule.) Why? It isn't because your subject Read More

Your website is the first impression that your law firm makes on potential clients. When they get there, they're looking for validation—are they in the right place? Do they understand what I'm going through? Do they have the knowledge and competence to help me? Not only does a helpful lead magnet answer those questions for visitors, it puts your website to work and transforms it into a marketing tool. Here are six Read More

This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her clients. She also has a unique talent for consulting business owners on personal branding strategies that can help them improve their chances of getting booked for speaking engagements or podcast interviews. Are you ready to Read More

When it comes to generating leads, most firms look to strategies like SEO, Pay-per-Click ads, event sponsorships, and more. All of these avenues can work for you and they can generate a ton of leads. But they can also be pretty expensive—even more so if you're practicing in a larger market. If you're trying to lower your cost-per-lead, these four ideas could be what you need. 1. Place a Lead Magnet on Your Home Read More

This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her clients. She also has a unique talent for consulting business owners on personal branding strategies that can help them improve their chances of getting booked for speaking engagements or podcast interviews. Podcasting is one Read More

Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if you can improve your ROI. If you're feeling stuck and not sure what your email newsletters should include (or not), we're here to help. DO: Consider the design It can be easy to pick out a basic template, drag and drop your content, and call it a Read More