In the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with potential clients. Many lawyers excel in their expertise but may struggle with marketing and client engagement. That's where the StoryBrand concept by Donald Miller comes into play. This revolutionary marketing framework offers small law firms a powerful tool to not only attract but also Read More
How to Measure the ROI of Your Website
Your law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and oftentimes is the first impression your firm will make. Naturally, you should want such an important asset to provide value and results, given that it's such a significant investment to make. But how do you properly assess the value of your website? For starters, understand Read More
Is Your Website Mobile? – LFMM 570
Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority. Read More
You Don’t Need to Go Viral to Be Successful on Social Media
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality is also very important when determining their success. But… You, as a law firm, should NEVER expect to go viral on social media. In fact, if the only reason you post content is to try to go viral, Read More
140 – Mastering Trust Building and Credibility in Legal Marketing with Michael DeLon
Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails. Learn why the pros like Gary Vaynerchuk Read More
Win an Award? Here’s How to Publicize It the Right Way
Congratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of these awards. Don’t just keep that glory to yourself. Let your audience know! Show it off and be proud. Here are the best ways to do it. 1. Explain the Award Write up a quick press release and provide some contextual information about the award. After all, most people may Read More
5 Statistics That Should Shape Your Law Firm’s Content Marketing Strategy
From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More
139 – Text Marketing Tactics to Boost your Law Firm’s Success with Alex Levin
Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships. In this episode, we cover key strategies for Read More
The Truth About Your Website and ADA Compliance
Stop us if you’ve heard this one before: You get an email saying that your firm is at risk of being sued for MILLIONS because your website is not ADA-compliant. If you haven’t received a message like that yet, chances are that you will eventually. That’s because a couple of lawsuits were filed against businesses a few years ago (see Gil v. Winn-Dixie Stores, Inc), and then enterprising companies popped up and Read More
A Quick Tip on Marketing Budgets – LFMM 562
On today's episode, Marc kicks off the week with a quick tip on how you should structure your firm's marketing budget. Read More












