When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. (After all, your website does not generate leads.) One tool that has proven invaluable in making this easier is the UTM parameter. In this article, we will delve into the world of UTM parameters, explaining what they are, why law firms should use them for their websites, and recommend some Read More
Avoid These Marketing Mistakes! – LFMM 578
On today's episode, we share a couple of big marketing mistakes your firm should avoid making at all costs! Read More
Is Your Marketing Copy Written by AI? This Website Can Tell You
As tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of copy. And while these are great research tools, there is still some uncertainty over how AI–generated copy impacts search rankings and domain credibility. Marketing copy that is AI–empowered is highly beneficial, but having your blogs and other copy be fully crafted by AI Read More
Tips for Chopping Up Webinars – LFMM 574
On today's episode, we're addressing a question we got from our SMS community! Here are a couple of tips on how to get extra mileage out of your webinar videos. Want to join our SMS community? Just text SPOTLIGHT to 800-406-7229. Read More
Attract the Right Clients with the Power of StoryBrand
In the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with potential clients. Many lawyers excel in their expertise but may struggle with marketing and client engagement. That's where the StoryBrand concept by Donald Miller comes into play. This revolutionary marketing framework offers small law firms a powerful tool to not only attract but also Read More
How to Measure the ROI of Your Website
Your law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and oftentimes is the first impression your firm will make. Naturally, you should want such an important asset to provide value and results, given that it's such a significant investment to make. But how do you properly assess the value of your website? For starters, understand Read More
Is Your Website Mobile? – LFMM 570
Pull up your firm's website on your phone right now. Is it a good experience? If not, it's time to renovate your site. Over 60% of internet traffic is done on mobile, so it needs to be a top priority. Read More
You Don’t Need to Go Viral to Be Successful on Social Media
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality is also very important when determining their success. But… You, as a law firm, should NEVER expect to go viral on social media. In fact, if the only reason you post content is to try to go viral, Read More
140 – Mastering Trust Building and Credibility in Legal Marketing with Michael DeLon
Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails. Learn why the pros like Gary Vaynerchuk Read More
Win an Award? Here’s How to Publicize It the Right Way
Congratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of these awards. Don’t just keep that glory to yourself. Let your audience know! Show it off and be proud. Here are the best ways to do it. 1. Explain the Award Write up a quick press release and provide some contextual information about the award. After all, most people may Read More
