This post was contributed by Janet Falk, the head of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. She sends a Holiday Haiku as an e-card each year. Her e-card was cited by PR Daily as one of its top PR holiday greeting cards in 2017 as a lesson of keep it short and sweet. See her collection Read More

Congrats! You have developed your firm’s marketing plan for 2024 and are ready to start bringing in more clients. You have your content strategy laid out, a plan for PPC, a few events you’re sponsoring, and more. But what comes first? Let’s not think chronologically. Obviously if you’re sponsoring an event in January, you’ll spend money on that first. But did you know there is a way to order your marketing Read More

In this day and age, a website is not just a digital business card or a company brochure. It plays a critical role in a firm's marketing strategy. It is the digital hub, a landing spot where potential clients get to know more about your business, your services, and how you can address their needs. However, many businesses struggle with their website's lead generation performance. They look at their website as a lead Read More

This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Convincing your leads to open your sales and marketing emails is difficult enough, but figuring out the mastery of getting Read More

From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More

When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. (After all, your website does not generate leads.) One tool that has proven invaluable in making this easier is the UTM parameter. In this article, we will delve into the world of UTM parameters, explaining what they are, why law firms should use them for their websites, and recommend some Read More

As tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of copy. And while these are great research tools, there is still some uncertainty over how AI–generated copy impacts search rankings and domain credibility.  Marketing copy that is AI–empowered is highly beneficial, but having your blogs and other copy be fully crafted by AI Read More