This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. At this time of year, reporters are looking for sources to comment on the highlights of the year ending and forecasts for the year ahead. This look back and look ahead approach Read More

If your firm regularly holds webinars or some other kind of speaking presentation, there are a few simple ways to repurpose that valuable content in your marketing. It definitely should NOT be something you do once and move on! Here are 3 simple things you can do to integrate that content into your firm’s marketing. 1. Have a library on your website If you already have a library of videos on your website, Read More

Did you just win an award? Did your firm do something noteworthy? If so, it’s time to let the world know about it! A press release isn’t just an announcement, it's your firm's moment in the spotlight—a carefully orchestrated narrative that can elevate your brand, attract new clients, and position your team as industry leaders. In essence, a press release is your ticket to stepping into the limelight and ensuring Read More

First things first—your firm should have an email newsletter. It will absolutely drive referrals and repeat business for your firm. If you need help setting one up, give our team a call today. Of course, the big thing most lawyers want to see is the ROI and data around their email marketing efforts. They want to know the open rate and how many clicks they received. And while there’s benefit to tracking those Read More

From answering calls and messages in real-time to appointment scheduling, your clients will receive the care and support they need With LEX Reception. Our legal answering specialists are on hand 24/7 so you'll never miss a call or a future case. With custom scripting and software that can seamlessly integrate with your current workflow – we’ll make sure every potential client gets fantastic service from the very Read More

In a marketing world that often focuses on the shiniest, newest trends, there are just some things that have always worked (and likely always will). One of these strategies is the concept of “evergreen content.” Just like the evergreen trees in the forest that retain their green leaves even in the coldest of months, evergreen content retains its relevancy long after it has been created. Here are four big benefits Read More

We get it. As a marketing company, we love to show you data that not only makes you feel good, but makes us look like rock stars. We want to show you how much traffic we’re sending your way or how good of a job we’re doing with the ads. The problem is that many of the data points you’ve been told to focus on don’t actually tell you the whole story. In this article, we’ll highlight those overrated metrics, explain why Read More