No, this isn't a clickbait article. SEO really doesn't actually matter for your law firm. When we say it doesn't matter, we mean that it isn't a requirement and it definitely shouldn't be the top priority when it comes to your online marketing strategy. Don't believe us? Here's why: 1. There's Limited Real Estate Open up a new tab on your browser right now and do a Google search of your practice area in your Read More
Redefining Marketing: Myths and Misconceptions
Join John and Marc as we show you how to shift the perspectives on marketing from a one-size-fits-all approach to building a strategic and strong foundation for law firms. Read More
Marketing Is Many Different Things – LFMM 624
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More
Beyond Vanity Metrics: Redefining Social Media Success for Law Firms
When it comes to social media for law firms, you actually are the exception! The traditional metrics of likes, comments, and shares may not always tell the full story or indicate success, so what does? In this article, we'll debunk the myth of relying on "vanity metrics" and explore the more meaningful indicators that can gauge the success of your firm's social media efforts. Understanding the Read More
Google Analytics Explained: Users vs. Sessions – LFMM 620
This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)! Read More
Law Firm Social Media: Consistency Is Key
Social media is often a point of contention for lawyers, often accompanied by concerns about annoying their audience. However, embracing a consistent posting strategy is not only encouraged, but can also significantly enhance your online presence. In this article, we'll explore why posting consistently to social media is a fantastic way for lawyers to stay connected with their audience and provide practical tips for Read More
Social Media in 2024 = More Video and More AI
As we step into 2024, social media will continue to grow in importance for a law firm's marketing strategy. Even more, the way you use it and your audience consumes it will continue to shift towards more video content and continued seamless AI integration. For lawyers seeking to enhance their firm's marketing strategy, understanding and harnessing these trends can be a game-changer. The Rise of Video Read More
The Ingredients of Your Social Media P.I.E. – LFMM 616
Your social media strategy is like a recipe. We're giving you the ingredients on today's episode! Read More
3 Types of Content to Strike the Right Balance for Your Firm’s Social Media Strategy
When it comes to your firm's social media strategy, finding the perfect balance between educational, inspirational, and promotional content is crucial. While it's essential to inform your audience about your services, it's equally important to engage them with valuable, evergreen topics and inspire them on a deeper level. In this article, we'll explain these 3 types of social media content and how often you should Read More
What You Should Post on Social Media – LFMM 612
This week we're hearing from Fanny Cohen, one of our amazing Account Managers here at Spotlight Branding, to tell us all about social media. Today, she explains what your firm should be posting. Read More
