One of the biggest concerns we hear from law firms is how they can better stand out from their competitors. The good news is that this isn't a difficult task to accomplish! Here are four effective ways law firms can distinguish themselves from competitors. 1. Fostering a Community on Social Media Law firms can establish a strong online presence by actively engaging with their audience on social media platforms. Read More

When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there's a treasure trove of ideal clients waiting for you in a source that many law firms fail to tap into—your email list. Think about it—who is on your email list? It's people like: Current and past clients Other lawyers Strategic referral Read More

Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling to generate leads, with only 30 per month, of which a mere 10% were referrals. Despite investing in SEO and PPC services with another vendor, the firm experienced stagnation in its lead generation efforts, Read More

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of people who seek you out. Its main goal is to make sure it communicates who you are and how you help your community. But it should also convert leads for you. (As a reminder, websites NEVER generate leads.) Many law firm websites only Read More

First things first — you actually don't need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes, comments, and shares as the key metrics for social media success. But guess what? The legal industry is the exception to this norm. Why? Because you deal with a lot of heavy subject matter. People don't necessarily want to engage with Read More

You know your firm needs a blog. (You do know that, right?) Whether you're playing the SEO game or you're trying to show off your expertise and remind people of all the ways you can help, your blog is the cornerstone of your content marketing strategy. (Not to mention, your blog articles make for great social media content AND the focal point of your email newsletters.) On top of consistently publishing blog posts Read More