Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys who have led solo firms for decades do not understand the difference between the two—and if they did, they would sleep a lot better at night. The topic surfaces during talks about social media posts. When they talk about what a Read More

This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Read More

In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it shouldn’t be your priority. Content is still king for professionals like attorneys who rely on the strength and value of their content to connect with their audience. Part 2 focuses on how our content still has secondary SEO benefits, specifically Read More

The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we are not anti-SEO in the sense that it should never be used. We’ve adopted the stance that it can’t be your first and only solution for digital marketing. For people who work in an industry where marketing isn’t their primary focus, the term “SEO” has Read More

Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense that you’re falling behind because you aren’t using it. (You may be reading this blog for precisely that reason.) Other firms are taking advantage of something you haven’t incorporated into your marketing plan. Ironically, it’s this Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. If you are following this Read More