Some products and services solve problems you don’t know you have. Think about the person who thinks they don’t need an estate plan—and don’t take the time to learn about the benefits of having one—because they figure their spouse will inherit everything when they pass away. Then there’s the person who accepts the settlement offer from the insurance company after a personal injury because they aren’t aware they have Read More

In 1966, a mail-order copywriter published a book called Breakthrough Advertising. It is the foundation for everything I have come to believe and embody as a marketing professional. However, you won’t find this book on Amazon; it’s unavailable for download on Audible. Used copies of it can cost around $400. People who have read (and reread) this book understand that it is not just a copywriting manual, but it is Read More

Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys who have led solo firms for decades do not understand the difference between the two—and if they did, they would sleep a lot better at night. The topic surfaces during talks about social media posts. When they talk about what a Read More

This is a conversation about content and why firms and businesses build their marketing strategies around it. One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look back to 2017 when the Chief Marketing Officer of GE decided to stop advertising on television. The only exceptions they made were the Academy Read More

In our previous blog, we spoke about the core beliefs that shape our approach to marketing for law firms. While we respect SEO’s role in a larger marketing plan, it shouldn’t be your priority. Content is still king for professionals like attorneys who rely on the strength and value of their content to connect with their audience. Part 2 focuses on how our content still has secondary SEO benefits, specifically Read More

The Anti-SEO Report is still displayed on our free resources page, and we will stand by what it says. However, the title alone doesn’t paint the whole picture because we are not anti-SEO in the sense that it should never be used. We’ve adopted the stance that it can’t be your first and only solution for digital marketing. For people who work in an industry where marketing isn’t their primary focus, the term “SEO” has Read More