Balancing time-tested strategies with the latest trends and buzzwords is challenging. When you hear a phrase like “agile marketing” and are unaware of what it is, you get the sense that you’re falling behind because you aren’t using it. (You may be reading this blog for precisely that reason.) Other firms are taking advantage of something you haven’t incorporated into your marketing plan. Ironically, it’s this Read More

This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. If you are following this Read More

Unsubscribes from your email list can sometimes feel like a blow to your ego, especially when you've put time and effort into crafting valuable content. However, it's essential to rethink how you perceive unsubscribes and recognize them as a natural part of email marketing rather than failures. In fact, receiving more unsubscribes can actually indicate improved email marketing performance, particularly for lawyers Read More

Crafting an effective email newsletter can be a powerful tool for lawyers to connect with their audience and drive engagement. However, one crucial aspect that is often overlooked is the subject line. Many law firms default to generic subject lines like "Smith Law Newsletter," which fail to capture the reader's attention or provide any incentive to open the email. Instead, lawyers can optimize their email open Read More

Public speaking is a crucial skill for lawyers even outside the courtroom, whether they're delivering a presentation at a workshop, hosting a webinar, or producing video content. However, many lawyers struggle to engage their audience effectively and convey their message clearly. Here are four practical tips to improve your public speaking skills and captivate your audience: Outline What You Want to Say, But Don't Read More

Law firms often rely on the same tired call to action (CTA) – asking people to call their firm. They plaster their phone numbers on every social media post, assuming that's the only way to generate leads. But in reality, this approach can backfire. People start tuning out repetitive CTAs, which can stagnate your social profiles. Instead, lawyers should diversify their CTAs to engage their audience effectively. Let's Read More