This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform. Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
5 Tips for Virtual Networking Success
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Networking, whether in-person or virtual, is key to your business development activities. Compare your approach to Read More
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment. Even better, it’s where we host episodes of two Spotlight Branding podcasts: Center Stage and Law Firm Marketing Minute. We have tons of fun hosting, sharing marketing tips, and joking with our guests. Honestly, the only thing better than making a Read More
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it. Read More
059 – Getting More Reviews with Shawn Hill
Reviews and testimonials are a HUGE part of your marketing and business success, especially now in this age of consumers' desire to work with the expert. Referrals are key, but we need additional proof that you're the person we want to work with. This week, we're joined by Shawn Hill from NiceJob to talk about the power of reviews, how to ask for more, and how to respond to negative ones. Learn more about NiceJob Read More
“I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
Our CEO, Marc Cerniglia, recently had the opportunity to sit down with marketing guru and mega-influencer Gary Vaynerchuk to talk about...literally anything. Marc asked him about the importance of marketing to your current audience, and Gary's response did not disappoint. Check out the transcript of the conversation below! Marc: So my company is Spotlight Branding and we do content marketing—social media, Read More
3 Ways to Rack Up More Testimonials
If you were looking for a caterer, which company would you choose: the one whose advertisement you scrolled past on Instagram, or the one with 20 five-star reviews on Google? If you picked door #2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at reviews before making a purchase. For business owners like you, this begs a question: How Read More
Four Reasons Why You Need to Define Your Ideal Clients Before Running PPC Campaigns
This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. A customer avatar, or ideal client persona, is a profile of the perfect client for your law firm. There are usually multiple ideal client avatars based on things like Read More
Want to Improve Your Content? Consider Interview-Based Blogging
All businesses need content marketing. It doesn’t matter whether you’re a solo operation or the managing partner of a national firm—engaging content attracts the clients you need for steady growth. The question is: when are you going to find time to create it consistently? For most business owners, this is the million-dollar question. How do you find the time to compile a blog post when most of your day is spent Read More
