What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit. Hundreds of law firms neglect their social media accounts, and every single one of them is stabbing their own company in the back. You might not Read More
005 – The Power of Networking for Lawyers with Attorney Daniel Alvarez
Networking is not a dying art. In fact, it's never been more important! Attorney Daniel Alvarez gets all of his business from his networking efforts, and he's shown it can work with just how successful his firm has been. Daniel joins us this week to talk networking strategy, the opportunities networking provides, and much more! Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
004 – The Biggest Mistake Attorneys Make with Richard James
This week, Richard James, a business and marketing expert, joins us to talk about the biggest mistakes attorneys make. Learn more about Richard James and his program here - https://therichardjames.com/ Read More
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is. To come up with your piece of advice (aka your one tip) and turn it into a blog Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
003 – The Importance of Staying in Touch with Your Contacts with Attorney Nadine Heitz
This week, immigration attorney Nadine Heitz joins us to talk about the importance of staying in touch with your contacts via email and social media with great content. Nadine is the rare attorney with a marketing background, which makes her a great person to talk to about how important it is to consistently market your firm with content. Read More
Content Makes All Marketing Work Better (Because ‘Content Is King’!)
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar? If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm. This month, Read More
001 – Embracing Social Media with Paula Black
This week we are joined by Paula Black, one of the world's leading business development coaches for lawyers, entrepreneurs, and service providers. She regularly shows her clients how to attract more clients and grow their businesses while still having the personal life they really want. In this episode, we talk about the importance of social media for attorneys and Paula's journey to fully embracing these platforms! Read More
