Are you struggling to charge what you deserve? Raising your rates can be tricky, and right now, it might seem particularly tough or even insensitive to consider. That’s because, as we write this, our economy is in the very early stages of recovery from the coronavirus pandemic. However, not only do you deserve to be paid well for your work, but ensuring you can charge a reasonable amount could also make the Read More
What Should Your Law Firm Blog About?
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display. Many lawyers make the mistake of having their blog be a news hub where they share their most recent case victories or minute updates to a particular law. If that’s you, you’re wasting your Read More
How Often Should You Send Email Newsletters? – LFMM 319
How often should you be sending an email newsletter? We've gotten that question a lot, and we're answering it on this week's episode! But even more than knowing when to send one, it's even more important to send valuable content. Read More
4 Easy Tips to Make Your Videos Look Great
We’ve said it many times - video is a great way to break down barriers and show off your expertise. The best part is that you don’t have to be an on-camera professional like your local news anchor in order to make great videos. Here are a few easy tips that will make your next set of videos look great! 1. Think about the background You don’t necessarily need to place yourself in front of a sprawling bookshelf Read More
3 Ways People Can Find You Online Without SEO
If you listen to the majority of legal marketing companies out there, they’ll likely tell you that the only way people are going to find the awesome website you have is if you appease the Google gods and do a plethora of things to get Google’s attention. But that’s only because they want to sell you SEO services which can cost you thousands of dollars every month for the hope of being on the first page of a Read More
The Resources Every Law Firm Website Should Have – LFMM 317
This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be! Read More
4 Free Resources Every Attorney Should Offer
There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with their own clients. So how do you eliminate that stigma? By offering free information on Read More
How Your Content Drives Referrals – LFMM 316
Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens. Read More
Don’t Be Afraid to Walk Away from SEO
If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a line item. Everyone promises that they’ll “do SEO” for you, and the absolute ubiquity of the offers can make it seem necessary. But what does “doing SEO” even mean, and is it really a make-or-break thing for your firm? Honestly, there’s no Read More
How to Write an Effective Blog Post in Just 5 Steps
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula: 1. CHOOSE A TOPIC First thing’s first: Decide Read More
