In the last couple of weeks we've talked about why your brand matters as a lawyer, and how you can begin to understand and take control of your brand. Specifically, last week we talked in depth about assessing your brand as it currently exists and then defining the brand you'd like to create moving forward. Today, we'll look at practical steps to make this happen. For illustration purposes, imagine that this is Read More
How to Make Money with Your Brand, Part One
Last week we talked about why your brand matters as a lawyer. "Branding" is such an overused and nebulous term so I attempted to demystify it and show you how it's relevant to your practice. If you didn't read that article, I recommend you do so before you finish this one because the concepts build on each other. It's important to understand that everyone has a brand. It's not optional. Last week I gave you a Read More
Why We’re Not a One-Stop Shop
Every once in a while, we chat with a lawyer who wants to know why we're not a one-stop shop for all their legal marketing needs. The conversation often goes like this - "I really like what you guys do but I want to work with a single company that can handle everything." I get it - there's no doubt it would be convenient to only have one vendor relationship to manage. But if you really think about it, working with Read More
Why Hire a Marketing Company That Focuses Solely on Lawyers?
At Spotlight Branding, we focus exclusively on small law firms. There are a handful of reasons why we do this, but here's what it boils down to: Small law firms face unique challenges, serve a unique client base, and require a unique branding and marketing strategy. Many of the strategies that work for other professions and other industries aren't relevant for lawyers and won't produce results. Here are five Read More
The Commodification of the Legal Industry – LFMM 160
Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get legal advice on the internet, learn how to stand out and make yourself an expert in your field. Read More
Why Lawyers Have an Image Problem (And How to Fix It)
I’ll admit, before I came to work at Spotlight Branding last year I thought that lawyers were only needed while getting a divorce, drawing up business contracts, settling lawsuits, bailing people out of jail, and preparing wills. Even more, I thought that every law firm provided all of those services. I also bought the stereotype that lawyers were primarily interested in trying to get the biggest paycheck possible - Read More
Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done for them in the past. And while it often leads to more business, “I didn’t know you did that” is a phrase that you never want to hear. Here's why: it means that your clients (or referral sources) aren’t aware of the various ways in which you Read More
How do I Pick My Marketing Company? Part 3 – LFMM 111
In part three of this three part series we look at pricing of marketing services and if you should have a one stop shop for your law firm marketing. Read More
How do I Pick My Marketing Company? Part 2 – LFMM 110
In part two of this three part series we talk about how to assess Return on Investment when making your marketing decisions. Read More
How do I Pick My Marketing Company? Part 1 – LFMM 109
In part one of this three part series we look at how to compare proposals of different marketing companies, and the importance of looking at quality and purpose, more than a list of services. Read More
