Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get legal advice on the internet, learn how to stand out and make yourself an expert in your field. Read More
Why Lawyers Have an Image Problem (And How to Fix It)
I’ll admit, before I came to work at Spotlight Branding last year I thought that lawyers were only needed while getting a divorce, drawing up business contracts, settling lawsuits, bailing people out of jail, and preparing wills. Even more, I thought that every law firm provided all of those services. I also bought the stereotype that lawyers were primarily interested in trying to get the biggest paycheck possible - Read More
Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done for them in the past. And while it often leads to more business, “I didn’t know you did that” is a phrase that you never want to hear. Here's why: it means that your clients (or referral sources) aren’t aware of the various ways in which you Read More
How do I Pick My Marketing Company? Part 3 – LFMM 111
In part three of this three part series we look at pricing of marketing services and if you should have a one stop shop for your law firm marketing. Read More
How do I Pick My Marketing Company? Part 2 – LFMM 110
In part two of this three part series we talk about how to assess Return on Investment when making your marketing decisions. Read More
How do I Pick My Marketing Company? Part 1 – LFMM 109
In part one of this three part series we look at how to compare proposals of different marketing companies, and the importance of looking at quality and purpose, more than a list of services. Read More
Where Do I Start? – LFMM 108
Click below to check out this Podcast episode of the Law Firm Marketing Minute Read More
A Conversation with Avvo CEO Mark Britton, Part 5 of 6: How a Lawyer Gets Hired
This is Part 5 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four Most consumers are totally lost when it comes to hiring a lawyer. Not only are many consumers skeptical of lawyers even when they do understand that they need legal help, but they are often confused about whether or not they need a lawyer at all. They Read More
A Conversation with Avvo CEO Mark Britton, Part 1 of 6: How Lawyers Can Remove “Friction Points” and Get Hired
One of the questions that we commonly hear from lawyers is "what do I need to know about Avvo?" We recommend that lawyers use the platform as part of their marketing mix. It's a unique, widely-trafficked online marketplace in which lawyers can engage directly with their target audience. In an effort to gain more insight, tips, and best practices, we recently spoke with Avvo CEO Mark Britton. In addition to Read More
Is There a Hole in Your Sales Funnel?
Let's talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend or family member? What happens when a potential client looks you up on LinkedIn? If they're thinking about hiring you or referring work your way... they are going visit your website. Before they call you... before they drive to Read More
