One of the questions that we commonly hear from lawyers is "what do I need to know about Avvo?" We recommend that lawyers use the platform as part of their marketing mix. It's a unique, widely-trafficked online marketplace in which lawyers can engage directly with their target audience. In an effort to gain more insight, tips, and best practices, we recently spoke with Avvo CEO Mark Britton. In addition to Read More
Is There a Hole in Your Sales Funnel?
Let's talk business development for a moment. Question: What happens when you give out a business card at an industry function? What happens when somebody refers you to a friend or family member? What happens when a potential client looks you up on LinkedIn? If they're thinking about hiring you or referring work your way... they are going visit your website. Before they call you... before they drive to Read More
Lessons from the Election: What Can Your Business Learn from the 2012 Presidential Campaign?
No matter what your politics may be, most of us are united in relief that election season is finally over! Debates, constant media hysteria, a seemingly interminable number of campaign ads… it’s all behind us now.But before we turn the page, let’s take a moment to evaluate the campaign and look at the possible implications that campaign strategy may have for your business. After all, when you think about it, a Read More
Raving Fans versus Satisfied Customers
When it comes to customer service, what is your goal?For many business owners, the answer is “satisfied customers.” They strive to provide a quality product or service and create a pleasant enough experience to ensure that the customer walks away satisfied… and that he or she becomes a repeat customer.But aiming just to satisfy customers is setting the bar too low.Instead, your goal should be to create raving Read More
We’re Challenging Business Owners To Raise The Bar On Customer Service In 2012
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, urges business owners to differentiate themselves through exceptional customer service. Miami, FL – January 9, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of customer service. The blog entry, titled “Your 2012 Resolution: Raise the Bar on Read More
