🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to Read More
The Small Law Firm Hiring Masterclass feat. Brett Trembly
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the Read More
This Successful Lawyer Will ‘Never, Ever’ Make This Mistake Again
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📧 Drowning in emails? Running in circles but getting nowhere? In this powerful episode, Brett Trembly—Trembly Law and Get Staffed Up—shares the one decision that transformed his productivity, freed his time, and helped him scale like never before. Host Danny Decker digs into why most lawyers are stuck on the hamster wheel Read More
Disruptive Media Done Right Does This
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 What is the concept of disruptive media and its transformative impact on marketing? Smike and Eddie explore how standing out on social media can capture attention, build trust, and drive engagement—when done with the right context and value. Discover actionable insights from this thought-provoking discussion! 📌 Key Read More
Don’t Read This Blog
Well, I warned you, but I guess you are here anyway. I titled this blog as I did because of the time of year. As much as I love writing and being a copywriter, I still prefer being with my family, playing hockey, and studying music more. With that, I hope you are doing the things you enjoy with the people you love the most. These are the things that fuel us, and they are why we work as hard as we do. This Read More
What Successful Marketing Looks Like
I heard someone tell (what I assume) to be a made-up story about a group of people meeting at a baseball field. The group leader tells everyone that their job is to count the blades of grass. People head off in different directions, albeit reluctantly. After several minutes, the group leader sees one person measuring the dirt and another counting links in the fence. The story's moral is that a “blade of grass” was Read More
Content Does Wonders For Your Law Firm – Ep 668
We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exactly what content does ☝️One of our best free resources that can make all your marketing work Read More
Best of LFMM: The Lawyer’s Playbook for Email Marketing Excellence
Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing Read More
