🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Google’s SGE is shaking up law firm marketing like never before!Smike, Sarah, and Eddie explore how this revolutionary AI is disrupting traditional SEO strategies, reshaping search behavior, and challenging lawyers to adapt. Whether it’s about crafting better content or understanding what clients see first, this episode gives you Read More
Your Data Is a Hot Mess—How to Clean It Up
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Transforming Your Data from Chaos to ClaritySachin Bakhai, founder of LawKPIs, tackles a problem too many law firms face: messy, unorganized data. From scrambling for reports to making sense of bad metrics, they break down how to clean up your data and turn it into actionable insights. Discover how streamlined, real-time dashboards can Read More
Are Books the New Business Cards for Lawyers?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Using Books as Business Cards: A New Marketing Strategy for LawyersIn this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened Read More
How a Lawyer Brought In Over 1000 More Billable Hours on the Side
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!How Publishing Transformed a Lawyer’s PracticeIn this episode, we continue our conversation with attorney and author Joel Ankney, who shares the surprising ways publishing a book brought over 1,000 additional billable hours to his practice. Joel reveals how his book not only attracted ideal clients but also generated a steady stream of Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 1)
Chris Clark’s journey from a large law firm to starting his own practice (CLARK.LAW) is a testament to aligning professional ambitions with personal passions. This five-part series delves into his unique path. By looking at Chris’s successes and challenges with marketing and growing his firm, we’ll get a better understanding of how content fits into an effective marketing plan. By our own admission, content Read More
