🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Legal marketing is changing fast, and AI is at the center of it all. In this episode, a legal content expert unpacks the truth about AI—its strengths, its flaws, and how it’s shaping the way law firms connect with clients. 📌 Key Takeaways How AI can streamline content creation without losing authenticity. The hidden Read More
Groundhog Day for AI: The Loop That Could Limit It
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌀 Can AI fall into an endless cycle? In this episode, Smike, Eddie, and Steph dig into the surprising limitations of modern AI, exploring how recycled content could halt progress and what the future of artificial intelligence might look like. 📌 Key Takeaways: How AI’s learning process is turning into a repetitive loop. Why Read More
Why Small Firms Need a New Take on Virality
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Viral fame might seem enticing, but does it really bring clients through the door? In this episode, Smike and Sofia unpack the hidden truths about social media virality and why it often misses the mark for small law firms. Discover how to shift your focus from big views to building real client connections and lasting Read More
The Art of the World’s Best Marketing Strategy
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What makes the world’s best marketing strategies so effective? In this episode, Smike and Eddie unpack the secret behind giving value in content marketing. Drawing on examples like the Michelin Guide, they explore how sharing valuable, targeted content builds trust, keeps you top of mind, and turns into long-term revenue. 📌 Key Read More
Here’s What the Michelin Guide Teaches Us About Marketing
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📢 What does a tire company’s travel guide have to do with legal marketing? Everything. In this episode, Smike and Eddie break down the genius behind the Michelin Guide and how its principles apply to building client loyalty through content marketing. Learn how delivering consistent, valuable information keeps you top of mind when clients Read More
Your Marketing is Broken Without This Relationship
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧩 Marketing isn’t just about creating great content—it’s about making sure it reaches the right people. In this episode, Smike and Eddie break down the critical relationship between content (your gift) and channels (the box that delivers it). You’ll learn why your legal marketing might be falling flat and how to turn things around with Read More
Is Your Law Firm Accountable for Google’s AI Mistakes?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!⚖️ If Google’s AI misrepresents your law firm’s content, who’s at fault? Smike, Sarah, and Eddie discuss the tricky issue of accountability when AI-generated answers skew information. Discover how these mistakes could impact your firm's reputation and what steps you can take to mitigate risks in the age of AI-driven search. 📌 Key Read More
The Smart Way This Law Firm Sets Its Rates – Ep 732
Did you like this episode? Dislike it? We get asked a lot about setting rates. How can a law firm increase its rates?We are firm believers that content will allow your firm to be seen as the thought leader which will allow you to command higher rates with little pushback. We asked Chris Clark of Clark.Law about this, and he gave us insight into how he sets his rates.👉Here's what you can expect: How your law Read More
