🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📢 Staying Ahead of Google’s AI Search Revolution! 🔍 Google’s SGE (Search Generative Experience) is transforming how people find information—especially legal services. Smike and Eddie break down what this means for law firms, why traditional SEO tactics are losing effectiveness, and how to adapt your marketing strategy to stay Read More
The Upside of SGE – An Opportunity for Small Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Why SGE is a Big Win for Small Law Firms 🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms. Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Read More
A Smarter Approach to Legal Content That Wins Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content, so it feels like a natural conversation instead of a sales pitch. Learn how to Read More
You’re Already Creating Good Content—Here’s How to Make It Great
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your Read More
The Shift Happening With Search Generation
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified Read More
SGE: The AI That’s Disrupting Law Firm Marketing Strategies
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Google’s SGE is shaking up law firm marketing like never before!Smike, Sarah, and Eddie explore how this revolutionary AI is disrupting traditional SEO strategies, reshaping search behavior, and challenging lawyers to adapt. Whether it’s about crafting better content or understanding what clients see first, this episode gives you Read More
What if SGE is Inaccurate?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🤔 What happens when Google’s AI, SGE, gets it wrong? Smike, Sarah, and Eddie unpack the dangers of relying on AI-generated answers in high-stakes fields like law. With real-life examples of inaccuracies and practical advice for fact-checking, this episode challenges the hype around AI and highlights why precision matters more than Read More
Google’s Latest AI Breakthrough: What You Need to Know
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive. 📌 Key Takeaways: How Google's AI is reshaping the search Read More
