A lot of business owners have no clue what it means when they have their website hosted, and a lot of times, what they think they're getting isn't actually the truth. This week, we chat with Lance Dockins from Wordkeeper, a website hosting company, to talk about what you should be looking for in a website host and what those Google PageSpeed tests really mean. Read More
052 – Growing Your Firm the Right Way with Jeremy Danilson
Sure, everyone has opinions on the best way to grow a law practice, but this week's guest has actually done it. Attorney Jeremy Danilson from Iowa has doubled his firm over the last four years and, judging by how he talks about it, has done so by avoiding a lot of the big headaches that plague most business owners. Catch his insight on this week's episode! Read More
051 – Bringing in the Business with Steve Fretzin
Happy 2022! If your goal for the year was to grow your firm, this episode is a great place to start. Our guest this week, Steve Fretzin, is a lawyer coach who helps firms hone in their business development skills and teaches them the art of sales-free selling. Check out Steve's "Be That Lawyer" podcast and learn more about his program at www.fretzin.com Read More
050 – Implementing EOS with Cesar Quintero
EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started. To get Cesar's help with implementing EOS in your firm, Read More
049 – Marketing as a Criminal Defense Attorney with Attorney Barry Wax
There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his Read More
048 – Working with Vendors with Nicole Bernard
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors. Read More
047 – Succeeding on Google with Brent Baltzer
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More
046 – Keeping Your Employees Engaged with Molly McGrath
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about their jobs. Read More
045 – Focusing on Information First with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth. Read More
044 – Getting the Most Out of Your Virtual Assistants with Attorney Scott Weavil
This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him. Read More
