EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started. To get Cesar's help with implementing EOS in your firm, Read More
049 – Marketing as a Criminal Defense Attorney with Attorney Barry Wax
There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his Read More
048 – Working with Vendors with Nicole Bernard
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors. Read More
047 – Succeeding on Google with Brent Baltzer
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More
046 – Keeping Your Employees Engaged with Molly McGrath
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about their jobs. Read More
045 – Focusing on Information First with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth. Read More
044 – Getting the Most Out of Your Virtual Assistants with Attorney Scott Weavil
This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him. Read More
043 – Examining the Power of Branding with Tonya Eberhart and Michael Carr
How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough. Learn more at www.discussyourbrand.com Read More
042 – Mastering LinkedIn with Attorney Frank Ramos
LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and authority building. This week's guest, Attorney Frank Ramos, literally wrote the book on how a lawyer can be successful on LinkedIn, and he joins us to share his Read More
041 – Hiring Virtual Assistants with Attorney Brett Trembly
For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, but they can also become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. This week, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs of hiring a Read More
