In this joint presentation between Spotlight Branding and Hiring & Empowering, John Hinson and Molly McGrath will help you hire the right team to handle your marketing (whether that's in-house or a vendor), show you the best (and most cost-effective) marketing strategies that lead to more referrals, repeat business, and more. Read More
124 – Exploring Front End Tech with Jared Correia
The legal industry is notoriously slow to adapt to new tech, but there are so many great things out there that will make your life easier! This week we have a wide-ranging conversation with Jared Correia of the Legal Toolkit podcast and Red Cave Legal. In short: Have more intellectual curiosity! Learn more about Jared's work at www.redcavelegal.com Read More
123 – Maximizing Your CRM with Melanie Leonard
We've heard you - and we know that most of you aren't maximizing your CRM/case management software. This week we're joined by Melanie Leonard from Streamlined Legal to talk about how deep these programs go and how you should approach building them out to your unique preferences. Go to streamlined.legal to learn more! Read More
Mastering Conversions: Designing High Impact Landing Pages and Lead Magnets for Ultimate Success
Our joint presentation with Pixeltrue discusses how to design landing pages that convert, as well as tips and insight into creating lead magnets people actually want! Read More
122 – Ethical Social Media with Emily Wiegert
Social media is the present and future of marketing, but it can open up several ethical concerns with regard to conduct and how you present yourself. This week's guest, Emily Wiegert, joins us to explain what to really watch out for and what you shouldn't actually be worried about. Learn more about Emily and her work at www.thebackpocketcmo.com Read More
121 – Telling Your Story with Chris Vander Kaay
Your story is what truly connects you to your audience and builds that valuable trust more than any slogan or tagline ever could. This week in somewhat of a second-part episode to a previous guest, Darryl Isaacs, we're joined by Chris Vander Kaay from Brain Trust Legal Group to talk about why your brand and story are such powerful tools and can help your firm's growth. Check out Brain Trust Legal Group's upcoming Read More
Crafting An Effective Social Media Strategy
Sofia and Mike share the tips and tools you need to take your social media strategy to the next level! Read More
120 – Shoring Up Your Cybersecurity with Juan Carlos Bosacoma
It's one of the biggest concerns at every firm, and we're telling you what you should be doing to make sure your email and client data is secure. The best part? The solutions aren't nearly as complicated as the inner workings of the tech itself! Juan Carlos Bosacoma from CIT Landing joins us to discuss. Get a free Cyber Security Assessment and make sure your firm is doing all it can to be safe by visiting Read More
119 – Working with Fractional Leadership with Adi Vaxman
What would a fractional C-level leader do for your firm? Our guest this week, Adi Vaxman, has employed many, many C-level fractional leaders at firms of all sizes all over the country, and she joins us to talk about why you might need one and all of the things they can accomplish for you. Learn more about Adi and Sheba Consulting at www.shebaconsulting.com Read More
Streamline Your Operations and Increase Profitability
Joint webinar we did with LawKPIs all around finding your audience, generating referrals, and then utilizing data and reports to track your ROI. Read More
