What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd. Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage Read More

Stories create connections! This week on Center Stage, we're joined by brand expert, consultant, and founder of TB Media Group Tamika Bickham to talk about how to craft a purposeful story (even if you don't think you're that interesting) and how to create great video content to help tell that story. Learn more about Tamika at www.tbmediagroup.com and connect with her on Instagram @tamikabickhamtv Read More

According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around. Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com Read More

Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial Advisor of Park Read More

Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com Read More

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose. Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com Read More

Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it. Learn more about Karalynn's firm and all the great things they have going on Read More

This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model. Learn more at www.nancygiere.com Read More