When it comes to social media the first thing to realize is that a ton of people are there, that's where they spend time.  I think that in the next couple of years Facebook is supposed to go over two billion people and that's crazy. So your law firm can benefit from being on social media, first of all, because that's where people are.  Okay?  People spend time on social media, so social media when done properly Read More

Well, the biggest thing you want your Web site to do for you is really be something that's going to impress people when they get there that's going to clearly showcase your credibility, your qualifications, your expertise, so you really need to ask yourself what are some of the things that I can do on my Web site that are going to help showcase that more appropriately or better? That could be featuring a blog where Read More

Well, I think the first thing I would ask yourself if you think your Web sites just okay and you're really wondering if you need a new one is do you want people to say that, oh, I thought working with such and such was just okay! No, of course not! You don’t want anyone's impression of you to be that you're just okay so why would you want your Web site to be just okay. So I think that it's really important to Read More

Well this is always a tricky question when it comes to ROI for your marketing. The first thing I would communicate is that you have to understand what's measurable and what's not. So with different platforms, social media, your Web site, whatever it is, there are certain there are certain things that can be measured and certain things that can't so you do need to kind of understand that. Really some of the best Read More

Well I really love this question. The first thing you need to hear is there's no magic perfect answer to this where you can snap your fingers and all of the sudden you're first on Google and if any marketing company tries to guarantee you they can do all of these things, well, you really need to ask them how in the world they can guarantee that because no one, even an Internet marketing company has full control over Read More

Definitely people care about what your law firm is doing on the Internet. Think of it like this, I mean when TV became big and commercials became big people wanted to advertise and promote through television because people spent time watching television; it's no different. People will spend lots and lots of time online these days, heck, we can pull out our phone and be online in half a second so it's important to Read More

Well, when it comes to email marketing we, first of all, actually try to stick with the content list you already have so if you want to go out there and purchase a list, if you're a business attorney and you want to go purchase a list of business owners go for it but there's a lot of rules and laws and things like that you need to consider. So when we look at email marketing we really try to think in the context Read More

Well, I mean having your Web site lists your credentials is nice and all but first of all, whose Web site doesn’t do that; that's kind of the basics, you know, so I mean any prospects that's looking at you and maybe a couple of other attorney's is going to see a great list of credentials and typically it's not hard to make your credentials look good.  No offense if you have a great list but I think you need to hear Read More

Well there's no really right or wrong answer to this. Okay, we typically advise once a month for most of our clients it just really depends on the nature of the newsletter. Really the idea is you want people to pay attention to it, right, so you don’t want to do something too often to where it's too much, where they're going to unsubscribe or just ignore it so once a month seems to kind of be a good average but that Read More

Well video is definitely a great way to improve your Web site, remember your Web site's primary aim should be to enhance your credibility, to further someone's impression of you as a trusted leader or expert in your practice area so video is just another way you can do that on your Web site. We like to recommend to our clients to use video to answer common questions, to talk about topics that client's would be Read More