Well there's no really right or wrong answer to this. Okay, we typically advise once a month for most of our clients it just really depends on the nature of the newsletter. Really the idea is you want people to pay attention to it, right, so you don’t want to do something too often to where it's too much, where they're going to unsubscribe or just ignore it so once a month seems to kind of be a good average but that Read More

Well video is definitely a great way to improve your Web site, remember your Web site's primary aim should be to enhance your credibility, to further someone's impression of you as a trusted leader or expert in your practice area so video is just another way you can do that on your Web site. We like to recommend to our clients to use video to answer common questions, to talk about topics that client's would be Read More

Well, I mean, there's a few things I think we could talk about here but I'll kind of zero in on a few that I think are most important. Let's talk about the Internet mainly, I think the first mistake a lot of lawyers make is the fact that all they think that matters on the Internet is Google and search results and people finding them online. There's a couple of things that you need to understand about that. First of Read More

The first thing to consider when it comes to your Web site honestly is just the design. It doesn’t end there but the conversation needs to start there. The average person can honestly typically tell whether or not you paid to have your Web site done or if your nephew did it for you ten years ago. You want to make sure you have something that looks good, that looks professional, looks modern, looks new, looks like you Read More

This is honestly one of my favorite questions that I get when it comes to you get most of your business through referrals so why would the Internet matter, why would Internet marketing matter?  Tons of reasons and none of them are BS, I promise! Let me tell you about a few.  Let's just start with the fact that you get most of your business through referrals.  There are statistics out there that still say the Read More

A big yes is the answer to this question.  I can't tell you how many times I interact with attorneys, other professionals that all they care about is Google, Google, Google and showing up on the first page and look, listen, I understand honestly it's a lot of my industries fault.  It's kind of all that we've been preaching for a long time, like that's all that matters on the Internet.  Now, listen, disclaimer, let me Read More

Well there's a couple of things to consider when it comes to how your Web site could help you get more clients. First, you have to understand that having a Web site by itself really isn't enough. You have to do some type of ongoing marketing to actually drive people to your Web site so your Web site can actually help accomplish something for you. It'd be kind of like putting up a billboard in the middle of nowhere Read More

Well when it comes to tracking the value of doing an email newsletter for your firm there are certain statistics that you're able to track with a lot of the email platforms that you might use for such a campaign. You can actually know things like how many people actually open my email newsletter, if there was a link inside if it's a click or a video to watch, how many people actually clicked on those different things Read More

Well, this is a dream come true of a question for anyone in Internet marketing because you always want your clients to understand that they have a role in this too.  There isn't just some magic button that we press and then all of the sudden the Internet does all of these wonderful things for you.  It's really important to understand that you play a role as well.  That includes things like making sure you get Read More

When it comes to some of the metrics that you should track in your marketing let's start with what your marketing company can typically track, okay? We can track what we're doing with social media, how many people we're reaching if your audience is growing, if we're doing your Web site we can track how many people come there and what pages they go to. Okay, so get a good idea from your Internet marketing company Read More