This is honestly one of my favorite questions that I get when it comes to you get most of your business through referrals so why would the Internet matter, why would Internet marketing matter?  Tons of reasons and none of them are BS, I promise! Let me tell you about a few.  Let's just start with the fact that you get most of your business through referrals.  There are statistics out there that still say the Read More

A big yes is the answer to this question.  I can't tell you how many times I interact with attorneys, other professionals that all they care about is Google, Google, Google and showing up on the first page and look, listen, I understand honestly it's a lot of my industries fault.  It's kind of all that we've been preaching for a long time, like that's all that matters on the Internet.  Now, listen, disclaimer, let me Read More

Well there's a couple of things to consider when it comes to how your Web site could help you get more clients. First, you have to understand that having a Web site by itself really isn't enough. You have to do some type of ongoing marketing to actually drive people to your Web site so your Web site can actually help accomplish something for you. It'd be kind of like putting up a billboard in the middle of nowhere Read More

Well when it comes to tracking the value of doing an email newsletter for your firm there are certain statistics that you're able to track with a lot of the email platforms that you might use for such a campaign. You can actually know things like how many people actually open my email newsletter, if there was a link inside if it's a click or a video to watch, how many people actually clicked on those different things Read More

Well, this is a dream come true of a question for anyone in Internet marketing because you always want your clients to understand that they have a role in this too.  There isn't just some magic button that we press and then all of the sudden the Internet does all of these wonderful things for you.  It's really important to understand that you play a role as well.  That includes things like making sure you get Read More

When it comes to some of the metrics that you should track in your marketing let's start with what your marketing company can typically track, okay? We can track what we're doing with social media, how many people we're reaching if your audience is growing, if we're doing your Web site we can track how many people come there and what pages they go to. Okay, so get a good idea from your Internet marketing company Read More