Well SEO stands for Search Engine Optimization. It's really important to understand that a lot of things are SEO, there's no such thing as like just an SEO service. Anything and everything that you do online is part of SEO, Search Engine Optimization. Content of your Web site, being on social media, blogging, doing video, okay, you might have heard the term back-linking; all of these things are part of Search Engine Read More

Well, when it comes to video that word enhance is really the right word because it really does enhance anything else you're doing. You know, having video on your Web site is going to improve the quality and experience that someone has when they're on your Web site. Using video on social media is certainly going to increase engagement. Using video in an email newsletter is going to make your newsletter more Read More

Well video is really important these days when it comes to any kind of marketing. I think one of the biggest reasons is because a lot of people prefer to watch a video than they do to read content and you can actually say a lot more, communicate a lot more through video if that makes sense because not only are there words just like there would be in content but it's a visual, you're speaking it, someone's having an Read More

Well I always love the ROI question and it's no different when it comes to social media. I mean, so the first thing you have to understand is that with any Internet strategy there's multiple benefits that any of them should provide to you. So the obvious question would be say well, is social media going to give me clients and it might, we have some clients that get business from social media so that is Read More

When it comes to video let's start with making sure that whatever you do is high quality. Get a good video company, don’t just stick your iPhone in front of your face and press film and say, great, I was told I need to do video and here it is. Okay, but also I would simply recommend, you know, don’t do like a commercial, people don’t want to be commercial'd to. We typically recommend our clients do some sort of Read More

Well there are a handful of benefits that come from having a blog. The first is that all of that content in a blog is searchable so let's say you blog about common questions that your prospects might have or common topics they're facing. Well, if they go online and they're actually just searching about that topic or about a question that they have, they may very well find your blog which in your blog should be on Read More

Well in some ways this question is actually easiest to start off with maybe what not to include or maybe better said what not to make the main focus. It's really easy to want to talk about a case that you just won or share about a new hire or something like that but your newsletter shouldn't just be about news from your law firm if that makes sense. Your newsletter should really be about giving people something of Read More

When it comes to assessing if your law firm marketing is working or not really actually it starts internally believe it or not. Sure, there are metrics that a marketing company can track, okay, but at the end of the day you know better than anyone else if your referrals have increased, are you booking more appointments, what's your rate of closing? Out of X amount of prospects come in, how many of them become clients Read More

When it comes to blogging the first thing you should do is put yourself in your clients and prospects' shoes. Ask yourself, what are the typical questions that they have or what is typically the type of information that they're seeking answers on or input? Let me give you an example. Let's say you're a business attorney, well, any legal tips that affect businesses would be great blog articles to provide for your Read More

Well, think about the Internet this way, I mean, people spend a lot of time there so this includes your past clients, this is your colleagues, people just spend time online. So if you think about the Internet as another way to stay top-of-mind and stay connected then that kind of answers the question in itself. I mean, we all know that the way to increase referrals is through connecting with people, building good Read More