Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting your family’s faces — this year, try spending some time falling back in love with law. That’s more difficult than it sounds, but it’s not impossible. There are a host of things you can do to make your life easier as a solo Read More
Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
To kick off the 200th episode of The Law Firm Marketing Minute, we're giving away all of our secrets! In this episode, we're telling you how to build your law firm website the right way. Read More
Write for People, Not Robots!
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons. At this point, you likely know Spotlight Branding’s position on SEO: After years in marketing, we’ve realized it’s overrated, Read More
2 Questions to Ask in Your Consultations
Let’s talk consultations. In other words, what is your sales process? In this article, we’re going to cover some big mistakes that we all make, not just lawyers, but even we at Spotlight Branding make when we're talking about our services. We recently got some advice from an attorney regarding our own sales process. It was a really great conversation and we turned them into some notes and we looked at it and when Read More
A Quick Tip to Make Your Consultations Better – LFMM 299
This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion! Read More
Safely (And Conveniently) Store Your Passwords
If you find yourself constantly forgetting passwords, it may be time to employ the use of a storage software that automatically logs you in with nothing more than a couple of clicks. You might be thinking that it seems like a pretty big security risk to hand all of your passwords to your most sensitive and confidential material to an app, but these companies prioritize your security, and we have yet to see Read More
Your Marketing Shouldn’t Be Complicated (But It Probably Is)
Have you ever sat through a presentation from a marketing company where they pitched SEO and pay-per-click services? Did you really understand any of it? What likely happened is that the salesperson showed you all kinds of numbers and charts with different colors and lines going in several directions. You probably heard about “ad spend” and “algorithms” and “keyword density.” Did any of it make sense? Unless Read More
Is Your Marketing Too Complicated? – LFMM 298
Did you fall for a flashy presentation full of graphs and numbers? Are you even sure what your marketing is supposed to be doing? Marketing shouldn't be complicated, but if you find that your campaigns aren't aligning with your goals, it's time to make a switch. Read More
Does Practicing “Door Law” Make You Look Diverse or Desperate?
5 Ways Quitting ‘Door Law’ Will Boost Your Revenue Are you familiar with the concept of “door law”? If not, it’s the oldest trap in the lawyer book and a myth that’s run many freshly minted attorneys into the ground before they even got started. Practicing “door law” means leaving your door open to any client who wants to walk through it. Door law lawyers practice family law one day, personal injury the next, and Read More
Don’t Let Your Ego Get in the Way – LFMM 297
You're a lawyer. We know you're smart, and we know you're an expert on law. But don't let your ego get in the way of asking for help in the other areas of your business you may not know as much about (i.e, marketing, bookkeeping, business management, etc). It's okay to ask for help! Read More
