We're continuing our series on giving away all our secrets. In this episode, we explain the importance of a video library as a tool to not only provide valuable information, but to break down a barrier of intimidation and humanizing your law firm. Read More
EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302
With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than ever. We explain in this episode. Additionally, if you are interested in free marketing through May, click here. Read More
The Best Time to Focus on Your Marketing Is RIGHT NOW
With many businesses shutting their doors and people confined to their homes, it can be easy for lawyers to hit the panic button and look for all the reasons to stop various business operations. And while you may close your physical office, your digital office should always remain open. The silver lining in these times of uncertainty is the fact that we have the ability to continue doing business online. You can Read More
Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301
We're continuing our series on giving away all our secrets. In this episode, we explain how to build a consistent blogging system that establishes you as the expert. Read More
5 Strategies to Beat Burnout and Fall Back in Love with Law
Every lawyer faces burnout at some point in their career. If that’s you right now — if you’re not getting enough sleep, feeling depressed, dreaming about case notes, and forgetting your family’s faces — this year, try spending some time falling back in love with law. That’s more difficult than it sounds, but it’s not impossible. There are a host of things you can do to make your life easier as a solo Read More
Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
To kick off the 200th episode of The Law Firm Marketing Minute, we're giving away all of our secrets! In this episode, we're telling you how to build your law firm website the right way. Read More
Write for People, Not Robots!
Do you have a blog on your website? If not, you should finish this article and start writing one. If you do, close your eyes and ask yourself, “What’s the goal of my blog?” If your answer is, “To improve my website’s Google rankings,” you’re blogging for all the wrong reasons. At this point, you likely know Spotlight Branding’s position on SEO: After years in marketing, we’ve realized it’s overrated, Read More
2 Questions to Ask in Your Consultations
Let’s talk consultations. In other words, what is your sales process? In this article, we’re going to cover some big mistakes that we all make, not just lawyers, but even we at Spotlight Branding make when we're talking about our services. We recently got some advice from an attorney regarding our own sales process. It was a really great conversation and we turned them into some notes and we looked at it and when Read More
A Quick Tip to Make Your Consultations Better – LFMM 299
This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion! Read More
Safely (And Conveniently) Store Your Passwords
If you find yourself constantly forgetting passwords, it may be time to employ the use of a storage software that automatically logs you in with nothing more than a couple of clicks. You might be thinking that it seems like a pretty big security risk to hand all of your passwords to your most sensitive and confidential material to an app, but these companies prioritize your security, and we have yet to see Read More
