Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it's like to work with you. Read More
Don’t Be Afraid to Walk Away from SEO
If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a line item. Everyone promises that they’ll “do SEO” for you, and the absolute ubiquity of the offers can make it seem necessary. But what does “doing SEO” even mean, and is it really a make-or-break thing for your firm? Honestly, there’s no Read More
You Don’t Have to Compete on Price – LFMM 314
This week, we talk about the importance of charging the right rate and how your marketing can make sure you're positioned as the expert so you're actually able to charge premium rates. You are not a commodity! Read More
How to Write an Effective Blog Post in Just 5 Steps
Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula: 1. CHOOSE A TOPIC First thing’s first: Decide Read More
How People Can Find You Online Without SEO – LFMM 313
This week, we show you three ways people can find you online without spending thousands of dollars on SEO! Read More
A Free (And Great!) Word Processor
Why pay over $100 for a license to use Microsoft Word when there’s a free word processor out there that has just as much functionality, if not more, and is easier to use? That’s Google Docs. Google has taken everything you’ve come to rely on with Word (and Pages if you’re a Mac user) and put it into an easy-to-use application. Google Docs has a similar look and feel to Microsoft Word and even allows you to save Read More
How the Right Content Strategy Creates More Referrals
Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media posts out there as you can. In this post, we’re going to tackle an aspect of content that we think a Read More
The Role You Play in Your Marketing – LFMM 312
This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm's marketing. Read More
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we're talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on the first, second, and third laws.) When it comes to content, depending on the industry, things like clicks, engagements, and views become overrated. Most people don't make money just because of their clicks, their views, or their engagements. So when Read More
