Did you like this episode? Dislike it? There is a gap that exists between women and men in the legal industry.We spoke with Molly Hough, founder of JurisConsult Institute, about the biggest obstacle women face in the legal industry. There is quite clearly a gap in the amount of women partners, first and foremost. Why is this? Well, we discussed what could be the biggest reason for that!Find Molly Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 4)
In Part 3, we discussed how Chris Clark launched CLARK.LAW’s marketing efforts and overcame his initial hesitations about blogging. Now, we’ll explore how content marketing contributed to the firm’s growth, focusing on attracting and retaining clients. We’ll also look at the challenges Chris faced in expanding his team. The Growth of CLARK.LAW Chris started with just himself and a part-time paralegal, making Read More
The Brand You Didn’t Know You Had – Ep 754
Did you like this episode? Dislike it? What is true about branding for law firms? Most lawyers are unaware of the powerful brand they’ve already built.In this episode, John Hinson dives into how your legal expertise, client experience, and professional presence form the core of your brand identity. Learn to recognize and leverage these elements to differentiate your firm, attract ideal clients, and elevate your Read More
Redefining Marketing & Branding pt 2 – Ep 753
Did you like this episode? Dislike it? What is the true definition of branding? Why does this matter?Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how branding for law firms is different than branding for other small businesses, like a marketing agency. Law firms should view branding from a different perspective! What perspective is that? Listen now and find out!👉Here's Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 3)
In Part 2, we explored why content marketing was the perfect fit for CLARK.LAW. Now, we’ll discuss the initial steps Chris Clark took to launch his firm’s marketing efforts and the challenges he faced. We’ll also examine how he overcame his initial hesitations about blogging and content creation. How CLARK.LAW Began Their Marketing Efforts Like many, Chris started with a website. A digital footprint is Read More
Redefining Marketing & Branding pt 1 – Ep 752
Did you like this episode? Dislike it? Most lawyers know the generic definitions of marketing and branding. This could be detrimental to these efforts!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about the real definitions of marketing and branding. Law firms can benefit greatly by knowing exactly what falls under these marketing and branding umbrellas. Is it just dances on Read More
By Far, How Your Law Firm Should Be Marketing Itself – Ep 751
Did you like this episode? Dislike it? Many small law firms are not focusing on what they should be. This will help grow your small law firm!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how the two best things for a small law firm are the things that are not necessarily flashy! Many small law firms focus on marketing things that look good rather than the things that are Read More
The Factual Truth About SEO For Law Firms – Ep 750
Did you like this episode? Dislike it? If you've been a listener of this podcast for a while, then you know Spotlight's stance on SEO. It's not a pretty thing!Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your law firm focuses on it, then you Read More
Attracting & Hiring Rockstars For Your Firm feat. Ryan Kimler – Ep 749
Did you like this episode? Dislike it? If you're a law firm owner, finding and hiring the best talent for your firm is the best-case scenario. How do you do that?We spoke with Ryan Kimler of Net Profit CFO about what it takes to attract the rockstars of the legal industry! Your law firm deserves the best because of what you do for others. You should be able to attract and hire the best talent in the legal Read More
A Spotlight Branding Case Study on CLARK.LAW (Part 2)
In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More
