You must determine your goals before developing a marketing plan or strategy. Marketing is as broad a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems. All four marketing misconceptions we outline can be traced back to this thought process. Misconception #1: Blogs are for SEO Some marketing companies (we’re not one of them) view Read More
Mastering YouTube as a Busy Lawyer: an Overview – Ep 780
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Can You Leverage YouTube to Build Trust?Curious how YouTube could boost your law firm’s growth? In this episode, we’re joined by Jeff Hampton, a lawyer and YouTube expert, to discuss the benefits of using longform video content to build trust and attract potential clients. Jeff shares his approach to creating valuable videos that can be repurposed Read More
A Month’s Worth of Social Media Video Content: Step By Step – Ep 779
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Can AI Help You Plan a Month of Social Media Posts?Ever feel overwhelmed by creating enough social media content for your law firm? In this episode, we’re diving into how AI tools like ChatGPT can help you plan and generate a month’s worth of video content. From brainstorming topics to structuring your videos, AI Read More
The Marketing Dictionary
Recently, I created an advertisement for a magazine (people still do this occasionally). It was for Spotlight Branding and briefly discussed content marketing, ROI, and SEO. Like any proud son, I sent the ad to my mother so she could tell me how amazing I was. Instead, she told me she didn’t understand the ad copy and that maybe she wasn’t my target audience. I have also had other experiences where I emailed Read More
Streamlining Your Legal Blogs: Step by Step – Ep 778
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm’s Blog Process Slowing You Down?Feel like creating blog posts for your law firm takes way too much time? In this episode, we’re breaking down how to streamline your legal blog process, step by step. From using AI tools to generate ideas and drafts, to fine-tuning content to match your firm’s voice, Read More
This is Making SEO Obsolete for Law Firms – Ep 777
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm’s SEO Strategy Getting Left Behind?Have you noticed how search results are changing lately? With AI and Google’s new Search Generative Experience (SGE), the way people search for answers is shifting fast. If your law firm is still banking on traditional SEO to drive clients, you might be falling Read More
Keeping Your Law Firm’s Lights On Thru Social Media – Ep 776
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Does Your Law Firm’s Social Media Prove You’re Open for Business?When was the last time your law firm posted on social media? If it’s been a while, clients might be wondering if you’re even still in business. In this episode, we’re diving into why consistent content is the key to keeping your law Read More
Tips For Building a Priceless Community on Social Media – Ep 775
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Law Firm Ready to Build a Loyal Community?Does your law firm have the capacity to turn followers into a thriving community on social media? In this episode, we’ll explore how your firm can leverage authentic engagement and consistent interaction to build long-term relationships. Are you ready to invest in Read More
Is Your Law Firm Invisible? Why Staying Top of Mind Matters feat. Sarah Henneman – Ep 774
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Are You Sure Your Law Firm Is Staying Visible?Are you confident your clients remember your law firm? Is your brand still top of mind for potential referrals? In this episode, we’re breaking down the power of consistent touchpoints—those crucial moments when your audience interacts with your content. How often are you Read More
Intimate Marketing is Key for Your Law Firm – Ep 773
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Are You Building Personal Connections with Your Marketing?Have you ever thought about how personal connections can make or break your law firm’s marketing? In this episode, we’re talking all about intimate marketing—the kind that focuses on building close, real relationships with your clients. Forget trying to compete with Read More
