For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but it’s important to get the timing right. And it’s very important that your marketing strategy makes sense for the current size of your firm and your growth goals. Here’s how we would think about it… The Early Stage: Growth Through Read More
Does SEO Still Work for Law Firms in 2025?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay Read More
How Long Before Marketing Brings in Cases?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results. 📌 Key Takeaways Ad Read More
What to Do If You Only Have $500 for Marketing
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, Read More
Should You Hire a Marketing Agency or Do It Yourself?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can Read More
How to Get Found on ChatGPT (Part 2)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema Read More
Should You Hire a Marketing Agency or Build an In-House Team?
If you’re planning to grow your law firm, it’s important to get your marketing right. One of the most common questions law firm owners face is whether to hire an outside agency or build an in-house marketing team. Both options have benefits and trade-offs, and the right choice often depends on the stage of your business and your long-term goals. The Challenges of Early-Stage Marketing In the early Read More
The AI Visibility Action Plan for Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is Read More
Inconsistencies Are Killing Your Chances with ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll Read More
Client Case Study: Danilson Law, PLC
We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.If you’d like to have a Read More
