*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms, shaking hands and dispensing marketing advice. The trip was a success, but one glaring problem stood out to me. Over and over, I met lawyers from solo and small law firms who were afraid of growth. I don’t think they were even conscious of the fear. Read More
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More
How Internal Core Values Create External Brand
Since its inception, Spotlight Branding has transformed from two guys in a spare bedroom in a Miami apartment to a team with hundreds of nationwide client-partnerships serving over 20 practice areas. We’ve built the company up to a 7-figure business with an amazing office culture that truly makes it fun to be at work. During this time, we’ve learned a thing or two about the importance of core values and how Read More
Why Most People Are Scared of Lawyers and What to Do About it
Dear Lawyer, Most people don't trust you. No offense. Plenty of surveys over the years have reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe that "Lawyers are more interested in making money than in serving their clients." Obviously that's not accurate. We know this firsthand - the vast majority of our clients are lawyers who are dedicated to solving problems and Read More
Are You a Thought Leader?
You’ve probably heard the term “thought leader” thrown around… but what does it mean? And why is it important? A thought leader is an individual who is recognized for expertise and innovation within a given discipline. A thought leader is someone who keeps the conversation moving, who identifies opportunities and solutions before they are apparent to everyone else. But why should you care? You should care Read More
What Are You Thankful For?
Thanksgiving is a few days away, and this week is a great opportunity to pause and reflect on the many things each of us have to be thankful for.Being thankful isn’t just a nice thing to do, and it’s not just a “personal” thing—it’s also good business. None of us would be where we are by ourselves. Relationships with customers, with employees, with vendors… these are all key to success. Take some time this week to Read More
The Importance Of Relationships
Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – January 22, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of building relationships. The blog entry, titled “Are You Focusing on Read More
