When it comes to creating a well-branded, lead-generating website, the actual design and functionality of the website is only half of the equation. The content of the website is equally as important. Yet many business owners focus their energy and their resources on the appearance of the website, and treat the content as an afterthought. The truth is that, whether your website is designed to sell products, generate Read More
The NFL is Back: Here Are 3 Marketing Lessons You Can Apply to Your Business
The National Football League kicked off their regular season this past week—with the first game occurring on Wednesday, 13 games yesterday, and 2 more capping off the weekend tonight. Despite the struggling economy, the NFL remains a remarkably profitable business. Millions of fans watch each game on TV. Hundreds of thousands shell out money each week for expensive tickets to the games. And millions more support Read More
Five Reasons Email Marketing is Worth Your While
Considering how cost-effective email marketing is, we’re often surprised that more business owners don’t use it. Common explanations we hear range from “It’s too confusing to set up” to “I don’t have the time to do it consistently” to “it won’t work for my market.”And while it’s true that email marketing won’t work for everyone, it is our opinion that email marketing is a potentially valuable element of almost every Read More
Don’t “Compete on Price” – Instead, Add Value
Last week we discussed the dangers of “competing on price”, which essentially means keeping your prices as low as possible in order to bring in more business. As we discussed, one of the primary problems with this approach is that it doesn’t build customer loyalty. Sure, you may be able to win business by offering a low price—but as soon as a competitor undercuts you, the majority of your customers will vanish Read More
Why “Competing on Price” is a Recipe for Disaster
When it comes to pricing their products and services, many business owners make a simple calculation: if we set our prices as low as possible, without losing money on the deal, we’ll maximize our share of the market and therefore our profits.That’s why, when we ask business owners here in Miami what they would like to be known for, many of them answer with words like “cheap”, “affordable”, or “low cost.” And then Read More
Email Marketing: Seven Steps to Ensure Success
Email marketing is one of your most powerful digital advertising tools. However, using it effectively can be difficult, particularly if you’re new to the process. Below are seven steps to help you succeed.1. Provide ValueFirst and foremost, it is vital to provide real value in your emails. You need to give your readers a reason to read the email—and to continue to read future emails from you. This might mean offering Read More
Small Business Marketing: Four Steps to Generate More Referrals
Word-of-mouth marketing is incredibly powerful. A sincere recommendation from a friend or a colleague is more valuable and more likely to result in new business than even the best-crafted direct mail piece, website, or commercialThis isn’t a secret—most of us know this to be true from experience. And most of us, at some point or another, have focused time and energy on generating more referrals. Today, we’re going to Read More
Five Steps to a More Effective Website
Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five common website shortcomings, along with the steps you need to take to remedy them. 1) Create a clear, simple, and appealing home page. Your home page should be as clear as possible for your audience. It should convey your most important marketing message Read More
Direct Marketing 101: 5 Steps to a Higher Conversion Rate
At One Marketing, our focus is helping Miami small businesses grow- primarily through direct marketing. Direct marketing can utilize a variety of mediums – websites, email marketing, sales letters, and more.There are several characteristics that distinguish direct marketing from other forms of marketing, including a clear, specific call to action, a carefully selected target market, and trackablity. Because a direct Read More
Internet Marketing 101: Position Yourself as an Expert
By now, you probably know that prospective customers are turning to the internet when they need services. Whether you’re a lawyer, a landscaper, or a real estate agent, you can rest assured that customers in your market are turning to Google when they are looking for these services.If your business isn’t showing up, you obviously aren’t going to win their business.Fortunately, strategies like Pay-Per-Click (PPC) Read More
