There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of what you do and how you can help. It should reflect your brand and make you look good. It should be highly visible on Google and other search engines.All of this is important. But there’s another critically important function that your website Read More

Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.” This client’s internet presence is so impressive that when a prospect calls him up, there’s not much to do other than hash out the details. The prospect has already been sufficiently convinced of our client’s expertise and ability and is ready to sign on Read More

As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an exaggeration to suggest that Twitter has fundamentally changed the way that much of the world communicates. In fact, analysts often point to the key role Twitter played in shaping the “Arab Spring” revolutions that began in late 2010. There’s no Read More

You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time or effort if your tweets are just floating off into the void and not resonating with real people.We spend a lot of time on Twitter, and unfortunately this seems to be the case for most business owners. They may have a well-designed profile and Read More

You’ve got a Facebook page and a Twitter profile. But… what should you be doing with it? Many of the professionals and business owners we work with aren’t sure exactly what type of content they should be posting through their social media presence.In this blog entry, we’re going to go over a brief list of the common “categories” of content we recommend posting. This is by no means an exhaustive list, and not every Read More

We all know people who just “get it.” Sometimes it’s because they share our political views, enjoy the same music, or cheer for the same sports team.We judge that other people “get it” when they share our beliefs, values, and perspectives on specific matters. And when somebody gets it, we are much more likely to enjoy their company or conversation.The same is true with your business. When a potential client visits Read More

If there’s one thing lacking from the social media presence of most businesses, it’s consistency. Most businesses these days have a social media presence, even if it’s just the owner’s LinkedIn profile or a Facebook business page. But what they don’t do is use their social media presence consistently.The lack of consistency shows up in different ways. One common issue is a lack of regular activity – the business may Read More

Social media is an effective way to grow your business. Platforms like Facebook, Twitter, LinkedIn, and YouTube give you the ability to reach your target market in a cost-effective and engaging way.But there’s more to social media than finding new customers and clients. Social media can be a very effective way to engage your current clients and improve the overall client experience that your business provides.Below Read More

Social media sites like Facebook, Twitter, and LinkedIn represent new technologies and new worlds for many business owners. And just like anything else, mastering social media takes time.Unfortunately, the mistakes you make while you’re still “new to the game” can be costly. So today, we are going to highlight five of the most common mistakes that business owners commit in the world of social media.Are you making any Read More

“Do Facebook Ads work?”We get this question often. And it’s impossible to answer. (Although that doesn’t stop the media from trying.)Our follow up question is always “that depends on what you’re trying to do!”Yes, Facebook Ads can be very effective when it comes to growing your audience and driving traffic to your website. It’s a valuable platform for reaching a highly targeted audience. And it doesn’t require a Read More