We are always very quick to explain to our clients that there is more to internet marketing than just SEO. Building your credibility and using social media and e-newsletters to stay connected with contacts are some of the most crucial strategies you should undertake through internet marketing.That being said, most professionals are still intrigued by Google search results, and how they can be more visible there. Read More
Three Benefits of a First Class Website
In my previous blog, I provided a few ways your website can actually help “seal the deal” with prospects, and shared a personal example of one of our clients who experience this firsthand. But now I want to spend some time talking about why this matters. What are the benefits of having a website that impresses and enhances your image and credibility?It Makes Sales EasierYou may not have realized it, but you have a Read More
How Your Website Can Seal the Deal
Have you wondered to what degree your website influences prospects? Listen to this from one of our clients:“I have an appointment with a prospect that found me online. She said she Googled business attorneys, found several, and I was the only one or one of the few that looked credible. In other words, the website sealed the deal.” To be honest, this is exactly what we preach to all prospects of our own at the Read More
Leveraging Video, Part Two: How to Use Your Videos Effectively
There are some businesses out there that will create great video for you...but then what? You have all these videos, so what do you do with them? In part one, I shared some ideas about what kind of video to create. Now, I will share some insight on what you can do with your videos that can produce marketing results. Use Them on Your Website This might be the most obvious answer, but let’s dig a bit deeper Read More
Leveraging Video, Part One: “What Type of Video Should I Shoot?”
“I know I should do video.” Has that thought ever crossed your mind? More and more professionals are hearing they should do some type of video to go along with their marketing efforts. This is true. Video increases a consumer's understanding of your product or service by 74%. Not to mention, many or more likely to watch a video than read through content. So, this brings up the question...what exactly should Read More
Seven Features Your Website Needs to Make You Look Like the Expert
Multi-million dollar brands spend a huge part of their marketing budget on making sure their products or services are seen as the best. Nike is seen as the leader in sports apparel, Rolex as a premium watch, and even Starbucks can get you to pay five bucks for a coffee because they are seen as the best at what they do. (By their customers anyway!) In marketing your practice, the same strategy should apply. You Read More
Five Ways to Use the Internet in Order to Generate More Referrals
“I don’t need internet marketing, I get my business through referrals.” This is something I hear all the time from lawyers and similar professionals. This comes out of the mindset that internet marketing is only for creating leads and prospects from people who are searching online for what you do. This is a good thing of course, but it misses another half of what the internet can do for you. The internet can also Read More
Four Reasons Your Firm Needs Email Marketing
Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day.But a strategic, value-based approach to email marketing can provide a great return for professional firms. The key is to focus on providing value to your readers - to give them a reason to keep opening your emails, reading them, and clicking your Read More
The Ingredients of a Great Website, Part Two: Beyond the Home Page
A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus our attention on the interior pages of your website. This is not intended to serve as a complete list of everything your website needs, and not all of these components will apply to every firm website. But each of these elements is very Read More
The Ingredients of a Great Website, Part One: What Your Home Page Needs
We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can immediately tell that you’re very good at what you do. Now, we’re going to shift from that strategic discussion to a more practical one and talk about how specifically you can accomplish this goal with your website. Today, we’re going to Read More
