Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – January 22, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of building relationships. The blog entry, titled “Are You Focusing on Read More
Are You Analyzing Traffic to Your Website?
You have Google Analytics installed on your website, right? (If not, stop reading right now and give your webmaster a call—it’s that important.) But how often do you review the data? If you’re not taking a look at LEAST once per month, there is no way that your internet presence is as effective as it could be. These statistics tell you much more than simply how many visitors your website is receiving—and whether it Read More
Blogging For Business
Daniel J. Decker, President of One Marketing, a Miami marketing agency, shares three critical reasons that every business owner needs a blog.Miami, FL – January 16, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussing the value of blogging for business owners. The blog entry, titled “Business Owners: Why You Need a Read More
Why Branding Matters for Small Businesses
There is an ongoing debate about the role branding should play in a small businesses marketing plan.Proponents of direct marketing often argue that branding is a waste of time and money for a small business—that 100% of a marketing budget should be devoted to trackable lead generation campaigns. Conversely, branding experts argue that without creating and publicizing an appealing image, other marketing efforts will Read More
How to Build a Landing Page That Works: Four Essential Elements
There are a number of internet marketing channels that can be utilized to drive traffic to your website—social media, organic search results, PPC advertising (like Google AdWords), and more.But understand that the channels by which you drive traffic to your website are only half of the equation. It’s not enough simply to drive traffic to your website—traffic, by itself, doesn’t generate money for your Read More
Personal Branding Strategies For Social Media
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published a blog entry explaining that social media can be leveraged effectively for personal branding. Miami, FL – December 9, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing personal branding strategy. The blog entry, titled “Does Your Social Media Read More
PPC Advertising: Three Mistakes to Avoid
Pay Per Click (PPC) advertising programs, such as Google AdWords, are a great source of leads for many businesses. However, for every successful campaign, there are many more that fail—in many cases because business owners simply don’t have the time or the resources to create and manage a profitable campaign.Below are three of the most common mistakes that we see every day—are you making any of them?1) Choosing Read More
Social Media Marketing
Daniel J. Decker, President of One Marketing, a Miami marketing firm, explains that many social media marketing campaigns fail because of a lack of clearly defined objectives. Miami, FL – December 1, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry on his blog emphasizing the importance of setting objectives prior to engaging in a social media marketing Read More
The Importance Of Getting The Details Right
Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, explains that building a powerful brand requires paying attention to the details. Miami, FL – December 3, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog on the topic of branding. The blog entry, titled “Branding… it’s all in the Details!” explains the importance of Read More
Tips For Producing High Quality Content
Daniel J. Decker, President of One Marketing, a Miami marketing firm, provides his readers with tips and suggestions for creating high quality blog and article content. Miami, FL – November 15, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry discussing the importance of quality content when it comes to internet marketing. The blog entry, titled “Internet Read More
