“I know I should do video.” Has that thought ever crossed your mind? More and more professionals are hearing they should do some type of video to go along with their marketing efforts. This is true. Video increases a consumer's understanding of your product or service by 74%. Not to mention, many or more likely to watch a video than read through content. So, this brings up the question...what exactly should Read More
Seven Features Your Website Needs to Make You Look Like the Expert
Multi-million dollar brands spend a huge part of their marketing budget on making sure their products or services are seen as the best. Nike is seen as the leader in sports apparel, Rolex as a premium watch, and even Starbucks can get you to pay five bucks for a coffee because they are seen as the best at what they do. (By their customers anyway!) In marketing your practice, the same strategy should apply. You Read More
Five Ways to Use the Internet in Order to Generate More Referrals
“I don’t need internet marketing, I get my business through referrals.” This is something I hear all the time from lawyers and similar professionals. This comes out of the mindset that internet marketing is only for creating leads and prospects from people who are searching online for what you do. This is a good thing of course, but it misses another half of what the internet can do for you. The internet can also Read More
Four Reasons Your Firm Needs Email Marketing
Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day.But a strategic, value-based approach to email marketing can provide a great return for professional firms. The key is to focus on providing value to your readers - to give them a reason to keep opening your emails, reading them, and clicking your Read More
The Ingredients of a Great Website, Part Two: Beyond the Home Page
A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus our attention on the interior pages of your website. This is not intended to serve as a complete list of everything your website needs, and not all of these components will apply to every firm website. But each of these elements is very Read More
The Ingredients of a Great Website, Part One: What Your Home Page Needs
We recently wrote about the importance of having a website that reflects your expert status. (You can read that blog entry here.) It’s critical that visitors to your website can immediately tell that you’re very good at what you do. Now, we’re going to shift from that strategic discussion to a more practical one and talk about how specifically you can accomplish this goal with your website. Today, we’re going to Read More
Does Your Website Reflect Your Expert Status?
There are a lot of things that your website “should” do. It should provide accurate contact information so that clients can find you. It should provide a clear picture of what you do and how you can help. It should reflect your brand and make you look good. It should be highly visible on Google and other search engines.All of this is important. But there’s another critically important function that your website Read More
“The Deal is Already Halfway Done”
Recently we got some great feedback from a client. He told us that, when a prospect finds him online and calls his office, that “the deal is already halfway done.” This client’s internet presence is so impressive that when a prospect calls him up, there’s not much to do other than hash out the details. The prospect has already been sufficiently convinced of our client’s expertise and ability and is ready to sign on Read More
Twitter Marketing: Five Steps to a More Engaging (and More Profitable) Twitter Presence.
As of January 1, 2014, Twitter had approximately 645 million users. With over 58 millions tweets created per day and 135,000 new users each and every day, it’s not an exaggeration to suggest that Twitter has fundamentally changed the way that much of the world communicates. In fact, analysts often point to the key role Twitter played in shaping the “Arab Spring” revolutions that began in late 2010. There’s no Read More
Twitter Marketing for Business: Four Ways to Reach a Larger Audience When You Tweet
You may be the most prolific, brilliant Twitter user on the planet –but it doesn’t matter if your tweets are not reaching your audience. Frankly, Twitter isn’t worth the time or effort if your tweets are just floating off into the void and not resonating with real people.We spend a lot of time on Twitter, and unfortunately this seems to be the case for most business owners. They may have a well-designed profile and Read More
