As a lawyer, being perceived as an expert in your market is tremendously valuable. Potential clients don't shop for a lawyer the same way they do for their groceries. (At least, the clients you want don't.) Grocery shoppers may be willing to try a new brand of cereal that they've never heard of if it's 20% cheaper than what they normally buy. But when someone hires a lawyer, it is typically because they've got a Read More

According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers. How many satisfied past and current clients do you have that are WILLING to refer work to you, but just don't actually do it? One of the factors most responsible for this "gap" between willing referral sources and actual Read More

This may be a topic you have not considered closely, but the main menu of your law firm website is prime real estate.  Anyone who visits your site is most likely going to look at your main menu, even if only for a moment. So, you should choose carefully what items you put there. Here are a few tips on how to choose the pages that should be in the main menu of your site. Communicate What You Do The main menu of your Read More

We often talk to lawyers that have been told their blog should be separate from their website.  Depending on the theme of your blog, this might be true at times. But one way or another, your law firm website absolutely should have a blog. This does not have to stop you from having a second blog located somewhere else (not on your website), but when you realize the benefits of having a blog on your website, you will Read More

In relationships, building rapport goes a long way in establishing trust.  When considering your internet marketing for your law firm or practice, one of your priorities should be to build rapport through familiarity.  The more often someone comes across your law firm, business name, your services, etc...the more familiar you become to them. Consider this; if you're driving through a town you have never been to and Read More

We are always very quick to explain to our clients that there is more to internet marketing than just SEO.  Building your credibility and using social media and e-newsletters to stay connected with contacts are some of the most crucial strategies you should undertake through internet marketing.That being said, most professionals are still intrigued by Google search results, and how they can be more visible there. Read More

In my previous blog, I provided a few ways your website can actually help “seal the deal” with prospects, and shared a personal example of one of our clients who experience this firsthand. But now I want to spend some time talking about why this matters.  What are the benefits of having a website that impresses and enhances your image and credibility?It Makes Sales EasierYou may not have realized it, but you have a Read More

Have you wondered to what degree your website influences prospects? Listen to this from one of our clients:“I have an appointment with a prospect that found me online. She said she Googled business attorneys, found several, and I was the only one or one of the few that looked credible.  In other words, the website sealed the deal.”  To be honest, this is exactly what we preach to all prospects of our own at the Read More

There are some businesses out there that will create great video for you...but then what?  You have all these videos, so what do you do with them? In part one, I shared some ideas about what kind of video to create.  Now, I will share some insight on what you can do with your videos that can produce marketing results. Use Them on Your Website This might be the most obvious answer, but let’s dig a bit deeper Read More