What if you didn’t have to worry about your competition? What if you didn’t have to worry about beating the rates they charged? How much happier, less stressed, and more profitable would YOU be if your competition was essentially locked out of your target market and was rendered invisible to your ideal clients? You could charge higher rates and still win the business. You wouldn’t have to worry about clients Read More

When evaluating a website, the very first thing that most people notice are the visuals - the colors, the layout, the font selection, etc. So when you're building a new website for your law firm, it makes sense to place heavy emphasis on the visual appearance. But the actual written text of your website deserves just as much attention. Your website is an opportunity to tell your story, to connect with prospects and Read More

Referrals are an important source of business for most professionals. Every business owner has a referral network of some size - even if it's just a handful of family and friends who send you business once in a blue moon. For most professionals, that network is actually quite large: current clients, past clients, industry colleagues, colleagues in other industries, community leaders, previous employers - the list Read More

There's a lot that your website can do to help you grow your practice. But one of the most important functions of a good website is that it inspires trust. As I've written recently, most of the time when someone is looking to hire a lawyer, they are dealing with a weighty issue in their life. Their business, their family, their money, their health... whatever the case may be, when someone is looking for a lawyer, Read More

As a lawyer, being perceived as an expert in your market is tremendously valuable. Potential clients don't shop for a lawyer the same way they do for their groceries. (At least, the clients you want don't.) Grocery shoppers may be willing to try a new brand of cereal that they've never heard of if it's 20% cheaper than what they normally buy. But when someone hires a lawyer, it is typically because they've got a Read More

According to a Texas Tech marketing survey, 83% of satisfied customers are willing to refer products and services. But only 29% actually do. This statistic has major implications for lawyers. How many satisfied past and current clients do you have that are WILLING to refer work to you, but just don't actually do it? One of the factors most responsible for this "gap" between willing referral sources and actual Read More

This may be a topic you have not considered closely, but the main menu of your law firm website is prime real estate.  Anyone who visits your site is most likely going to look at your main menu, even if only for a moment. So, you should choose carefully what items you put there. Here are a few tips on how to choose the pages that should be in the main menu of your site. Communicate What You Do The main menu of your Read More

We often talk to lawyers that have been told their blog should be separate from their website.  Depending on the theme of your blog, this might be true at times. But one way or another, your law firm website absolutely should have a blog. This does not have to stop you from having a second blog located somewhere else (not on your website), but when you realize the benefits of having a blog on your website, you will Read More

In relationships, building rapport goes a long way in establishing trust.  When considering your internet marketing for your law firm or practice, one of your priorities should be to build rapport through familiarity.  The more often someone comes across your law firm, business name, your services, etc...the more familiar you become to them. Consider this; if you're driving through a town you have never been to and Read More