Well, this is a dream come true of a question for anyone in Internet marketing because you always want your clients to understand that they have a role in this too. There isn't just some magic button that we press and then all of the sudden the Internet does all of these wonderful things for you. It's really important to understand that you play a role as well. That includes things like making sure you get Read More
What are some of the metrics I should track in my legal marketing?
When it comes to some of the metrics that you should track in your marketing let's start with what your marketing company can typically track, okay? We can track what we're doing with social media, how many people we're reaching if your audience is growing, if we're doing your Web site we can track how many people come there and what pages they go to. Okay, so get a good idea from your Internet marketing company Read More
How to Capture “Lukewarm” Prospects to Your Law Firm Website
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. But the reality is that these visitors make up a small percentage of traffic to just about any website. More common is the visitor who is researching and exploring options, but isn’t ready to make a decision immediately. The problem is, Read More
Video Marketing for Lawyers: How to Make Your Videos Awesome
Online video is massively popular. YouTube alone has over a billion users - and every single day people watch hundreds of millions of hours of video. Globally, people are now watching as much video online as they are on TV or through other traditional sources. This presents a significant opportunity for lawyers. Video is one of the best ways that a lawyer can establish trust with potential clients who visit Read More
Where Do I Start? – LFMM 108
Click below to check out this Podcast episode of the Law Firm Marketing Minute Read More
A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four | Part Five How does Avvo work in relationship with a lawyer’s website, social media platforms, and other marketing channels? We asked Mark for his perspective: I think you need to have a core web presence… and then you can go out in the ether and refer Read More
A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three One of the most interesting parts of our conversation with Mark Britton came when we asked for his perspective on some of the most significant obstacles and challenges that lawyers face when it comes to marketing and business development. He believes that in many Read More
The Referral Gap Part 2: How to Close it – LFMM 107
This Podcast is part two about how to close the referral gap. Read More
A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the biggest challenges that many lawyers face when it comes to marketing is tracking their results. Every business needs to understand its marketing ROI - but most law firms don’t. As a result, many lawyers are frustrated. They understand the need for marketing and Read More
Why Branding Matters for Lawyers
Ralph Lauren, Michael Jordan, JP Morgan - their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it. Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it Read More
