Click below to check out this Podcast episode of the Law Firm Marketing Minute Read More
A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four | Part Five How does Avvo work in relationship with a lawyer’s website, social media platforms, and other marketing channels? We asked Mark for his perspective: I think you need to have a core web presence… and then you can go out in the ether and refer Read More
A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three One of the most interesting parts of our conversation with Mark Britton came when we asked for his perspective on some of the most significant obstacles and challenges that lawyers face when it comes to marketing and business development. He believes that in many Read More
The Referral Gap Part 2: How to Close it – LFMM 107
This Podcast is part two about how to close the referral gap. Read More
A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the biggest challenges that many lawyers face when it comes to marketing is tracking their results. Every business needs to understand its marketing ROI - but most law firms don’t. As a result, many lawyers are frustrated. They understand the need for marketing and Read More
Why Branding Matters for Lawyers
Ralph Lauren, Michael Jordan, JP Morgan - their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it. Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it Read More
The Referral Gap Part 1: What is it? – LFMM 106
This Podcast is about how there is a gap between the referrals you are getting, and what you could be! Read More
There is more to internet marketing than Google! – LFMM 105
The name says it all! In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers. Read More
How to build a personal social media presence as a lawyer? – LFMM 104
This Podcast is about building your personal social media presence as a lawyer. Read More
Four Things You Need to Know About Your Target Market
Good marketing starts with understanding your target market. This is true for businesses of every size, and it's true for your law firm. In order to effectively market yourself and your services, there are a number of fundamental questions you need to be able to answer regarding your target market. Without this information, you're flying blind. You're sitting at the controls of an airplane with no idea how to reach Read More
