Online video is massively popular. YouTube alone has over a billion users - and every single day people watch  hundreds of millions of hours of video. Globally, people are now watching as much video online as they are on TV or through other traditional sources. This presents a significant opportunity for lawyers. Video is one of the best ways that a lawyer can establish trust with potential clients who visit Read More

This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four | Part Five How does Avvo work in relationship with a lawyer’s website, social media platforms, and other marketing channels? We asked Mark for his perspective: I think you need to have a core web presence… and then you can go out in the ether and refer Read More

This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three One of the most interesting parts of our conversation with Mark Britton came when we asked for his perspective on some of the most significant obstacles and challenges that lawyers face when it comes to marketing and business development. He believes that in many Read More

This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the biggest challenges that many lawyers face when it comes to marketing is tracking their results. Every business needs to understand its marketing ROI - but most law firms don’t. As a result, many lawyers are frustrated. They understand the need for marketing and Read More

Ralph Lauren, Michael Jordan, JP Morgan - their names are more recognizable than most. And while you as a lawyer may never receive the same worldwide name recognition, you can build your own personal brand in your target market. Here are three ways to do it. Get a professional looking website. If a potential client is looking for a lawyer, they’re going to search online first. If they find your website, does it Read More