A big yes is the answer to this question. I can't tell you how many times I interact with attorneys, other professionals that all they care about is Google, Google, Google and showing up on the first page and look, listen, I understand honestly it's a lot of my industries fault. It's kind of all that we've been preaching for a long time, like that's all that matters on the Internet. Now, listen, disclaimer, let me Read More
How can my website help me get more clients?
Well there's a couple of things to consider when it comes to how your Web site could help you get more clients. First, you have to understand that having a Web site by itself really isn't enough. You have to do some type of ongoing marketing to actually drive people to your Web site so your Web site can actually help accomplish something for you. It'd be kind of like putting up a billboard in the middle of nowhere Read More
How do I track the value of my law firm’s e-newsletter?
Well when it comes to tracking the value of doing an email newsletter for your firm there are certain statistics that you're able to track with a lot of the email platforms that you might use for such a campaign. You can actually know things like how many people actually open my email newsletter, if there was a link inside if it's a click or a video to watch, how many people actually clicked on those different things Read More
Measure Your Marketing – LFMM 113
Listen to this episode to learn some of the different ways you should be measuring your law firm marketing, thus helping to determine if it is working. Read More
Should I Be Using Avvo? – LFMM 112
Avvo is one of the leading databases of lawyers on the internet. Listen to this episode for some quick thoughts of what you should be doing with your Avvo profile. Read More
Four Factors That Are MUCH More Important Than Your Google Ranking
Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search results. (In fairness, it's hard to blame them - for years now SEO companies have shouted, spammed, and sweet-talked their way into over-priced contracts "guaranteed" to produce results.) If you personally haven't had a bad experience with an SEO Read More
What can I do OFF the internet to leverage my internet marketing even further?
Well, this is a dream come true of a question for anyone in Internet marketing because you always want your clients to understand that they have a role in this too. There isn't just some magic button that we press and then all of the sudden the Internet does all of these wonderful things for you. It's really important to understand that you play a role as well. That includes things like making sure you get Read More
What are some of the metrics I should track in my legal marketing?
When it comes to some of the metrics that you should track in your marketing let's start with what your marketing company can typically track, okay? We can track what we're doing with social media, how many people we're reaching if your audience is growing, if we're doing your Web site we can track how many people come there and what pages they go to. Okay, so get a good idea from your Internet marketing company Read More
How to Capture “Lukewarm” Prospects to Your Law Firm Website
The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. But the reality is that these visitors make up a small percentage of traffic to just about any website. More common is the visitor who is researching and exploring options, but isn’t ready to make a decision immediately. The problem is, Read More
Video Marketing for Lawyers: How to Make Your Videos Awesome
Online video is massively popular. YouTube alone has over a billion users - and every single day people watch hundreds of millions of hours of video. Globally, people are now watching as much video online as they are on TV or through other traditional sources. This presents a significant opportunity for lawyers. Video is one of the best ways that a lawyer can establish trust with potential clients who visit Read More
