The first thing to consider when it comes to your Web site honestly is just the design. It doesn’t end there but the conversation needs to start there. The average person can honestly typically tell whether or not you paid to have your Web site done or if your nephew did it for you ten years ago. You want to make sure you have something that looks good, that looks professional, looks modern, looks new, looks like you Read More
Most of my business is by referral, why would my law firm need internet marketing?
This is honestly one of my favorite questions that I get when it comes to you get most of your business through referrals so why would the Internet matter, why would Internet marketing matter? Tons of reasons and none of them are BS, I promise! Let me tell you about a few. Let's just start with the fact that you get most of your business through referrals. There are statistics out there that still say the Read More
2016 Marketing Plan – LFMM 115
In this episode, I provide a few quick pieces of advice for how to construct your marketing plan to grow your law firm in 2016. Read More
A Lesson from the Shopping Mall: How Your Internet Marketing Can Enhance Your Value
Millions of Americans will visit the shopping mall this month. And their purchasing decisions can teach us a lot about the power of an effective brand. Many shoppers will pay a premium for a shirt with a Nike logo on it, even if it's otherwise exactly the same as a generic competitor's product. The same goes for a Chanel purse or a Rolex watch. These companies have built premium brands and as a result can command Read More
Is there more to internet marketing than being found on Google?
A big yes is the answer to this question. I can't tell you how many times I interact with attorneys, other professionals that all they care about is Google, Google, Google and showing up on the first page and look, listen, I understand honestly it's a lot of my industries fault. It's kind of all that we've been preaching for a long time, like that's all that matters on the Internet. Now, listen, disclaimer, let me Read More
How can my website help me get more clients?
Well there's a couple of things to consider when it comes to how your Web site could help you get more clients. First, you have to understand that having a Web site by itself really isn't enough. You have to do some type of ongoing marketing to actually drive people to your Web site so your Web site can actually help accomplish something for you. It'd be kind of like putting up a billboard in the middle of nowhere Read More
How do I track the value of my law firm’s e-newsletter?
Well when it comes to tracking the value of doing an email newsletter for your firm there are certain statistics that you're able to track with a lot of the email platforms that you might use for such a campaign. You can actually know things like how many people actually open my email newsletter, if there was a link inside if it's a click or a video to watch, how many people actually clicked on those different things Read More
Measure Your Marketing – LFMM 113
Listen to this episode to learn some of the different ways you should be measuring your law firm marketing, thus helping to determine if it is working. Read More
Should I Be Using Avvo? – LFMM 112
Avvo is one of the leading databases of lawyers on the internet. Listen to this episode for some quick thoughts of what you should be doing with your Avvo profile. Read More
Four Factors That Are MUCH More Important Than Your Google Ranking
Many lawyers seem to think that internet marketing = SEO. To them, all that matters in the realm of internet marketing is where their website shows up on the search results. (In fairness, it's hard to blame them - for years now SEO companies have shouted, spammed, and sweet-talked their way into over-priced contracts "guaranteed" to produce results.) If you personally haven't had a bad experience with an SEO Read More
