Well there's no really right or wrong answer to this. Okay, we typically advise once a month for most of our clients it just really depends on the nature of the newsletter. Really the idea is you want people to pay attention to it, right, so you don’t want to do something too often to where it's too much, where they're going to unsubscribe or just ignore it so once a month seems to kind of be a good average but that Read More
Six Words You Never Want to Hear: “I Didn’t Know You Did That!”
“I didn’t know you did that!” Many lawyers have heard this before – usually from a client who is excited to find out that you offer services beyond what you have done for them in the past. And while it often leads to more business, “I didn’t know you did that” is a phrase that you never want to hear. Here's why: it means that your clients (or referral sources) aren’t aware of the various ways in which you Read More
Let’s Chat about “Website Chat” – LFMM 119
Should you put a website chat box on your law firm website? And, how easy is it? Listen to this episode for some quick insight into the value and ease of website chat. Read More
How can I improve my law firm website with video?
Well video is definitely a great way to improve your Web site, remember your Web site's primary aim should be to enhance your credibility, to further someone's impression of you as a trusted leader or expert in your practice area so video is just another way you can do that on your Web site. We like to recommend to our clients to use video to answer common questions, to talk about topics that client's would be Read More
Lead Diversification – LFMM 118
Check out this episode for some quick pointers on the importance of making sure your law firm's leads are coming form diversified sources. As they say, don't put all your eggs in one basket! Read More
Do I Want a “One Stop Shop” Marketing Company? – LFMM 117
What is better, having a marketing company that does it all, or one that focuses on just a few aspects of legal marketing? Tune in get our take on the question. Read More
How to Keep Readers Engaged with Your Law Firm E-Newsletter
There are at least 100 BILLION emails sent per day. Some days it can feel like most of those were sent to me - do you know the feeling? Well, we're not alone. Just about everyone with an email account is inundated and overwhelmed. So given this email overload... how can you keep your audience engaged with your law firm email newsletter? (If you want to know why an email newsletter is important for your firm, Read More
Where are some of the common mistakes lawyers make with their marketing?
Well, I mean, there's a few things I think we could talk about here but I'll kind of zero in on a few that I think are most important. Let's talk about the Internet mainly, I think the first mistake a lot of lawyers make is the fact that all they think that matters on the Internet is Google and search results and people finding them online. There's a couple of things that you need to understand about that. First of Read More
Your Law Firm Website Should Reflect Your Status
What did you do before you left home this morning? I'm guessing the list includes most, if not all, of the following: You showered You shaved You brushed your teeth You got dressed in a clean, pressed, professional outfit You did your hair You put on makeup And finally... you checked yourself in the mirror before heading out to take on the day You did this for a simple reason: You're a professional Read More
Connecting Offline and Online Marketing – LFMM 116
In this episode we look at how online marketing, and your overall internet presence, greatly affects your offline efforts such as networking, advertising, and referrals. Read More
