FAR too many lawyers equate "internet marketing" with "showing up on the first page of Google." Not that Google isn't important for professionals - it is - but internet marketing is MUCH BIGGER than Google. And when firms focus their "marketing" on that single objective... it rarely works out for them. They end up using marketing strategies that are focused solely on manipulating the Google algorithm, at the Read More
How can my law firm benefit from social media?
When it comes to social media the first thing to realize is that a ton of people are there, that's where they spend time. I think that in the next couple of years Facebook is supposed to go over two billion people and that's crazy. So your law firm can benefit from being on social media, first of all, because that's where people are. Okay? People spend time on social media, so social media when done properly Read More
How can I improve my law firm website?
Well, the biggest thing you want your Web site to do for you is really be something that's going to impress people when they get there that's going to clearly showcase your credibility, your qualifications, your expertise, so you really need to ask yourself what are some of the things that I can do on my Web site that are going to help showcase that more appropriately or better? That could be featuring a blog where Read More
Social Media for Lawyers: What You Need to Know
Does your law practice have a presence on social media? If not, you could be missing out on a great channel to stay top-of-mind with your referral sources and your target market. The following is a brief overview of what you need to know about your firm’s presence on social media. What Should You Post? There’s a fine line between being an active participant in the world of social media and over-promoting Read More
4 Myths About Your Law Firm Internet Presence
There are many thoughts and opinions out there as to what your law firm should be doing on the internet. And while there is plenty of good information available, there are also many misconceptions that are constantly being repeated. In this blog entry I identify four particularly common internet marketing "myths" that many lawyers are told. Myth 1 - You can build a great website for free Can you build your law Read More
What Does “Branding” Mean for Lawyers? – LFMM 125
Does branding matter for lawyers? And, what exactly does it mean for lawyers to have a strong brand? Check out this episode to get an answer in just a few minutes! Read More
My law firm website is okay, why would I need a new one?
Well, I think the first thing I would ask yourself if you think your Web sites just okay and you're really wondering if you need a new one is do you want people to say that, oh, I thought working with such and such was just okay! No, of course not! You don’t want anyone's impression of you to be that you're just okay so why would you want your Web site to be just okay. So I think that it's really important to Read More
How can I measure the ROI of my law firm internet marketing?
Well this is always a tricky question when it comes to ROI for your marketing. The first thing I would communicate is that you have to understand what's measurable and what's not. So with different platforms, social media, your Web site, whatever it is, there are certain there are certain things that can be measured and certain things that can't so you do need to kind of understand that. Really some of the best Read More
Stop Worrying About SEO – LFMM 124
The more and more I hear speakers and internet marketing companies talk about legal marketing, the more and more they seem to bring the focus onto SEO. Check out this episode to learn why I think that this extreme focus on SEO for lawyers is ultimately doing you a disservice! Read More
How can my law firm show up first on Google?
Well I really love this question. The first thing you need to hear is there's no magic perfect answer to this where you can snap your fingers and all of the sudden you're first on Google and if any marketing company tries to guarantee you they can do all of these things, well, you really need to ask them how in the world they can guarantee that because no one, even an Internet marketing company has full control over Read More
