Having an email newsletter for your law firm is one of the most foundational pieces of your marketing. It keeps you in touch with everyone you know, and can help with referrals, continuing relationships, and creating new opportunities. There are some simple strategies that can help make sure you are sending out the most effective e-newsletter. Here are 4 strategies, particularly when it comes to the content of your Read More
How to Compare Proposals from Marketing Companies – LFMM 135
Check out the latest episode where we look at the importance of not just comparing bullets and numbers of a marketing proposal, but how to understand the strategy behind the marketing. Read More
What should I blog about?
When it comes to blogging the first thing you should do is put yourself in your clients and prospects' shoes. Ask yourself, what are the typical questions that they have or what is typically the type of information that they're seeking answers on or input? Let me give you an example. Let's say you're a business attorney, well, any legal tips that affect businesses would be great blog articles to provide for your Read More
How can the Internet help me get more referrals?
Well, think about the Internet this way, I mean, people spend a lot of time there so this includes your past clients, this is your colleagues, people just spend time online. So if you think about the Internet as another way to stay top-of-mind and stay connected then that kind of answers the question in itself. I mean, we all know that the way to increase referrals is through connecting with people, building good Read More
Why Every Lawyer Needs an Email Newsletter
I still often hear lawyers bringing up concerns over having an e-newsletter for their law firm. More often than not, it centers around wondering if it is worth it, and concern that it will just be a “bother” to those who receive it. I do not know how to put it more plainly than this: Not having an e-newsletter for your law firm could be one of the biggest mistakes you make...at least from a marketing standpoint. Read More
Choosing Strategy Over Creativity – LFMM 134
The old question of form vs function...check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance or strategy and that your marketing serves their main purpose. Read More
Shouldn’t I Write My Own Blogs? – LFMM 133
Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get some help? Listen in to find out! Read More
Spending Money on Marketing – LFMM 132
We all know we need to spend money on marketing, but when is the right time to start, and what is the right amount? Check out this episode on my take when it comes to spending marketing dollars on your law firm. Read More
What can internet marketing accomplish for my law firm?
Well when it comes to this question about how can Internet marketing help your law firm let's start by hopefully agreeing that in general you need some type of marketing even building relationships and getting referrals is marketing. When it comes to using the Internet the fact is a lot of people spend time online these days and a lot of time. So the Internet is just another medium to get exposure, to advertise Read More
Am I really going to get business from social media?
Well this is always a fun question to answer when it comes to am I really going to get business from social media. I mean, first of all the answer is yes, you could, I mean, even just internally we have some clients that get business from social media and for others not so much but it benefits them in other ways. So to answer the question directly, yes you can and that can happen because, simply put, a lot of Read More
