This question never gets old...does branding matter for lawyers? The answer is both "yes" and "no"...listen in to learn the branding tactics that should apply for every law firm (and the ones that don't). Read More
How Lawyers are Losing Business that Should be Theirs! – LFMM 138
There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes! Read More
Why E-Newsletters are as Essential as a Website – LFMM 137
Many lawyers are still opposed to having an email newsletter for their law firm. The problem is that they are becoming almost as essential to your marketing as having a website. Read More
Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
Listen in to learn just how easy it is to host your own workshop, and why it could become one of your best (and free) marketing tools for your law firm. Read More
4 Key Strategies for Your Law Firm’s E-Newsletter
Having an email newsletter for your law firm is one of the most foundational pieces of your marketing. It keeps you in touch with everyone you know, and can help with referrals, continuing relationships, and creating new opportunities. There are some simple strategies that can help make sure you are sending out the most effective e-newsletter. Here are 4 strategies, particularly when it comes to the content of your Read More
How to Compare Proposals from Marketing Companies – LFMM 135
Check out the latest episode where we look at the importance of not just comparing bullets and numbers of a marketing proposal, but how to understand the strategy behind the marketing. Read More
What should I blog about?
When it comes to blogging the first thing you should do is put yourself in your clients and prospects' shoes. Ask yourself, what are the typical questions that they have or what is typically the type of information that they're seeking answers on or input? Let me give you an example. Let's say you're a business attorney, well, any legal tips that affect businesses would be great blog articles to provide for your Read More
How can the Internet help me get more referrals?
Well, think about the Internet this way, I mean, people spend a lot of time there so this includes your past clients, this is your colleagues, people just spend time online. So if you think about the Internet as another way to stay top-of-mind and stay connected then that kind of answers the question in itself. I mean, we all know that the way to increase referrals is through connecting with people, building good Read More
Why Every Lawyer Needs an Email Newsletter
I still often hear lawyers bringing up concerns over having an e-newsletter for their law firm. More often than not, it centers around wondering if it is worth it, and concern that it will just be a “bother” to those who receive it. I do not know how to put it more plainly than this: Not having an e-newsletter for your law firm could be one of the biggest mistakes you make...at least from a marketing standpoint. Read More
Choosing Strategy Over Creativity – LFMM 134
The old question of form vs function...check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance or strategy and that your marketing serves their main purpose. Read More
