Not sure what to include in your newsletter? Check out this video to make sure that you're sending out content that reminds people of what you do and how your business can help them. Read More
How to Plug Up your Marketing Holes – LFMM 143
Could there possibly be holes in your marketing that are preventing you from getting everything you could get from things you are ALREADY doing? Check out this episode to find out what those holes may be and how important it is to "cover them up." Read More
Not All Marketing Costs Money – LFMM 142
Did you know that not all marketing has to cost money? Check out this episode to learn some of the most practical marketing strategies that don't have a dollar sign attached to them. Read More
I keep hearing that my law firm needs video, what kind of video should I do?
When it comes to video let's start with making sure that whatever you do is high quality. Get a good video company, don’t just stick your iPhone in front of your face and press film and say, great, I was told I need to do video and here it is. Okay, but also I would simply recommend, you know, don’t do like a commercial, people don’t want to be commercial'd to. We typically recommend our clients do some sort of Read More
Why does my law firm need a blog?
Well there are a handful of benefits that come from having a blog. The first is that all of that content in a blog is searchable so let's say you blog about common questions that your prospects might have or common topics they're facing. Well, if they go online and they're actually just searching about that topic or about a question that they have, they may very well find your blog which in your blog should be on Read More
Start with the Basics: Building a Strong Marketing Foundation – LFMM 141
Check out this episode to learn more about the basic marketing you should put into place first. Building a strong marketing foundation is crucial for the long term success of your overall marketing strategy. Read More
What should I include in my law firm email campaigns or newsletters?
Well in some ways this question is actually easiest to start off with maybe what not to include or maybe better said what not to make the main focus. It's really easy to want to talk about a case that you just won or share about a new hire or something like that but your newsletter shouldn't just be about news from your law firm if that makes sense. Your newsletter should really be about giving people something of Read More
How do I know if my law firm marketing is working?
When it comes to assessing if your law firm marketing is working or not really actually it starts internally believe it or not. Sure, there are metrics that a marketing company can track, okay, but at the end of the day you know better than anyone else if your referrals have increased, are you booking more appointments, what's your rate of closing? Out of X amount of prospects come in, how many of them become clients Read More
Lawyers: Are You Focusing on the Wrong Things in Your Internet Marketing?
Many lawyers have a basic understanding of what they need to be doing to market their firm on the internet. They need to be seen and they need to look good. But there’s a whole lot more to it. Unfortunately, there is a lot of misinformation out there, and as a result many lawyers are focused on the wrong areas when it comes to their internet marketing. Here are three examples. Google Rankings Should Not Be Read More
The Google Distraction – LFMM 140
Yes, Google matters when it comes to marketing. But, you may be focusing on it more than you should be. Check out this episode to learn how being distracted by Google and SEO may be hurting your marketing strategy. Read More
