Well there are a handful of benefits that come from having a blog. The first is that all of that content in a blog is searchable so let's say you blog about common questions that your prospects might have or common topics they're facing. Well, if they go online and they're actually just searching about that topic or about a question that they have, they may very well find your blog which in your blog should be on Read More
Start with the Basics: Building a Strong Marketing Foundation – LFMM 141
Check out this episode to learn more about the basic marketing you should put into place first. Building a strong marketing foundation is crucial for the long term success of your overall marketing strategy. Read More
What should I include in my law firm email campaigns or newsletters?
Well in some ways this question is actually easiest to start off with maybe what not to include or maybe better said what not to make the main focus. It's really easy to want to talk about a case that you just won or share about a new hire or something like that but your newsletter shouldn't just be about news from your law firm if that makes sense. Your newsletter should really be about giving people something of Read More
How do I know if my law firm marketing is working?
When it comes to assessing if your law firm marketing is working or not really actually it starts internally believe it or not. Sure, there are metrics that a marketing company can track, okay, but at the end of the day you know better than anyone else if your referrals have increased, are you booking more appointments, what's your rate of closing? Out of X amount of prospects come in, how many of them become clients Read More
Lawyers: Are You Focusing on the Wrong Things in Your Internet Marketing?
Many lawyers have a basic understanding of what they need to be doing to market their firm on the internet. They need to be seen and they need to look good. But there’s a whole lot more to it. Unfortunately, there is a lot of misinformation out there, and as a result many lawyers are focused on the wrong areas when it comes to their internet marketing. Here are three examples. Google Rankings Should Not Be Read More
The Google Distraction – LFMM 140
Yes, Google matters when it comes to marketing. But, you may be focusing on it more than you should be. Check out this episode to learn how being distracted by Google and SEO may be hurting your marketing strategy. Read More
Does Branding Matter for Lawyers? – LFMM 139
This question never gets old...does branding matter for lawyers? The answer is both "yes" and "no"...listen in to learn the branding tactics that should apply for every law firm (and the ones that don't). Read More
How Lawyers are Losing Business that Should be Theirs! – LFMM 138
There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes! Read More
Why E-Newsletters are as Essential as a Website – LFMM 137
Many lawyers are still opposed to having an email newsletter for their law firm. The problem is that they are becoming almost as essential to your marketing as having a website. Read More
Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
Listen in to learn just how easy it is to host your own workshop, and why it could become one of your best (and free) marketing tools for your law firm. Read More
