Well there's a handful of things that we or most Internet marketing companies can track and then there are some things that we can't. So let's start with the things that we can track. Whatever tools that we're using online there's typically data associated with those things that we can track so, for example, if we're managing social media we can track things such as growth of your social media audience of how many Read More
What is SEO?
Well SEO stands for Search Engine Optimization. It's really important to understand that a lot of things are SEO, there's no such thing as like just an SEO service. Anything and everything that you do online is part of SEO, Search Engine Optimization. Content of your Web site, being on social media, blogging, doing video, okay, you might have heard the term back-linking; all of these things are part of Search Engine Read More
Your 2017 Law Firm Marketing Plan – LFMM 157
2017 is right around the corner. Do you have your marketing plan in place? Read More
What You Can Learn About Marketing from Your Business Card – LFMM 156
Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don't have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out! Read More
Slow and Steady Wins the Race – LFMM 155
In the rabbit race of life, it is important to keep your focus on long term goals regardless of how slow the process to achieve them may be. Read More
Targeting Potential Referral Sources – LFMM 154
Tune in to this episode of LFMM to get a better look on how important it is to target your potential referral sources. Read More
Law Firm Marketing: How to Attract the Work & the Clients You REALLY Want in 2017
Be honest with yourself: How much time do you spend each week doing work that you don’t enjoy, for clients that you don’t enjoy working with? If you’re like many lawyers, that represents a pretty significant amount of your time. And as a result, you’re not enjoying your practice as much as you should be, and your firm is not running as smoothly as it should be. You (and your staff) are more motivated, more Read More
Law Firm Marketing: How to Develop Your Unique Selling Proposition
Most conversations about marketing a law firm - or really, most businesses - are focused on the medium, not the message. It’s easy to get distracted by bright shiny objects - “Should we try AdWords? What about SEO? Or maybe a billboard?” Those are good conversations to have. The problem is that most firms aren’t first having a conversation about their marketing message. The channels you use to communicate your Read More
I’m Better Than the Other Guy – LFMM 153
You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people see you the same way you see yourself. Read More
Law Firm Website Design – LFMM 152
What makes a law firm's website effective? Tune into this episode of LFMM to find out! Read More
