Video is an important component of an effective law firm website. If you're not featuring video on your website, here are four reasons to consider doing so today: 1 - Create instant rapport. Video is the most personal and intimate form of mass-communication available. It allows the viewer to connect with you and it establishes instant rapport. Video gives visitors to your website the opportunity to see your body Read More
Lawyer Marketing: How to Improve Your Avvo Rating
Love it or hate it - we know attorneys in both camps - Avvo is here to stay. With well over 10 million consumers using the site each month, and over a quarter-million lawyers participating, Avvo has become the leading online marketplace connecting lawyers with consumers that need their help. It's also a dominant presence on search engines - if you google your name, followed by "attorney", you'll most likely find your Read More
Law Firm Marketing: 4 Ways to Build Your Email List
We've talked in depth about why an email newsletter is so important for your law firm. It's one of the best tools available to build top-of-mind awareness and generate more referrals. Every small law firm should have an e-newsletter and they should be sending it out on a regular basis. BUT... an email newsletter is only as effective as your mailing list. We have clients who have 5,000+ recipients on their list, Read More
I want to start my law firm marketing off slowly, what are the first steps?
Well when it comes to getting your feet wet with Internet marketing the first steps are really going to be around your Web site because anything else you do online; social media, blog, anything else, should all be built around your Web site as kind of the main central element of your Internet marketing strategy. So if you don’t think that your Web site is great, and I mean great, not just okay or it gets the job Read More
How much time should I wait for my legal marketing to produce results?
Well, this is one of the those questions that there isn't an exact answer to unfortunately but I will say sometimes it depends on the approach and what someone is trying to sell you, okay. If someone is just trying to sell you that in 30 days they're going to have you at the top of Google, I mean, I would kind of question that anyway but, great, assess it on that. Are you at the top of Google and is that resulting in Read More
Including Testimonials on Your Law Firm Website – LFMM 158
Tune in to this episode of LFMM to understand the value of testimonials on your law firm website. Read More
What are you able to track with your law firm marketing campaigns?
Well there's a handful of things that we or most Internet marketing companies can track and then there are some things that we can't. So let's start with the things that we can track. Whatever tools that we're using online there's typically data associated with those things that we can track so, for example, if we're managing social media we can track things such as growth of your social media audience of how many Read More
What is SEO?
Well SEO stands for Search Engine Optimization. It's really important to understand that a lot of things are SEO, there's no such thing as like just an SEO service. Anything and everything that you do online is part of SEO, Search Engine Optimization. Content of your Web site, being on social media, blogging, doing video, okay, you might have heard the term back-linking; all of these things are part of Search Engine Read More
Your 2017 Law Firm Marketing Plan – LFMM 157
2017 is right around the corner. Do you have your marketing plan in place? Read More
What You Can Learn About Marketing from Your Business Card – LFMM 156
Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don't have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out! Read More
